Brazil based denim fabric manufacturers recently has shared the trend of Spring/Summer 2018 particularly for the Europe and Asia. Company’s Managing Director Thomas Dislich has said that we see the demand for denim evolving well; it is a strong fashion item everywhere. In five factories of VICUNHA three are in Brazil and one each in Ecuador and Argentina, they have produced about 200 Million meters in 2016.
Mr. Dislich mentioned, “We are a world leader in sustainability and ethical trading, with global knowledge of the denim market. Our Unique Selling Point at VICUNHA is that we make sustainable fashion which we can offer with speed to market due to our Worldwide distribution and warehousing facilities”
The report mentioned that in a lot of ways this season is a rule breaker, there will be unexpected combinations of colour, pattern and exaggerated proportions. Shapes are larger and bolder , lightness and fluidity are important as the shapes seem spontaneous and quite abstract, on the other hand there will also be a lot of rigid colour blocking and hard lines. What people will see is unexpected combinations of wash colour and shape which at times appear quite random. New blues will bring a brightness and lightness to the palette, marbling and cloudy wash effects with reference to the 80’s sit amongst this new breaking of rules.
Mr. Dislich added that in both ladies and menswear we have seen a huge amount of business in stretch denims, as the consumer calls for comfort, those with the greatest stretch and recovery have led the way. In ladies wear there is a definite interest in fabrics with drape and fluidity, this has led to interest in fabrics containing tencel, lyocell or viscose, this feeds into the luxe leisure theme. For menswear in particular denims that bridge the gap between a jog pant and a jean have done exceptionally well. Rigid heavier weights with raised twill weaves and surface character have recently become popular, but even in the heavier rigids, those with more softness and drape have been preferred particularly for ladies wear.
When Thomas Dislich was asked about denim trends in five years, he answered, “I believe there will be more choice and diversity for the end consumer, I hope they will make more educated responsible choices with respect to sustainability. The purist, who appreciate and value the craftsmanship, authenticity and vintage aspects of denim. The young fashionista, currently wearing open end rigid because fashion dictates this is the look regardless of comfort, fashion takes priority over quality. The loyalist denim wearer who has worn rigid, now really appreciates the comfort of stretch and prioritizes performance and quality and will pay for performance enhancing technology. Our lifestyle will ultimately dictate how we wear denim and the blurred lines between smart casual and sportswear look to merge further as different yarn mixes and performance technology are accommodated into Denim. Already we have temperature control denim, denim that keeps the perspiration away from the skin and multi direction stretch denim allowing freedom of movement.”
Any unauthorized use or reproduction of Textile Today content for commercial purposes is strictly prohibited and constitutes copyright infringement liable to legal action.