Fashion for Good, a global initiative that aims to re-imagine fashion, is an open and inclusive approach brings together brands, retailers, multi-stakeholder initiatives, and funders to promote the five essential “Goods” of a new, transformed fashion industry: Good Materials, Good Economy, Good Energy, Good Water, and Good Lives. On 10 July, Katrin Ley, an experienced professional in the fields of apparel and impact investing, joined the global initiative as Managing Director. She will take over the responsibility for all Fashion for Good activities, further grow the team and increase the global impact of the initiative.
Leslie Johnston, Executive Director of C&A Foundation, founding partner of Fashion for Good, says: “At Fashion for Good, we want to inspire all stakeholders in the fashion industry to work towards a future in which everyone – farmers, workers, customers, and communities – can flourish.”
Congratulating Katrin Ley, she said, “We are truly excited about Katrin Ley joining as Managing Director. With her extensive experience in the apparel industry and impact investing, she brings the right combination of expertise and network to further extend the Fashion for Good movement of innovation, collaboration and community within the industry.”
Katrin Ley said, “The fashion industry needs to change towards a world in which we do not take, make, dispose, but rather take, make, remake. Fashion for Good, together with its partners, sparks and scales innovation and fosters sector-wide collaboration in order to enable the industry to embrace new technologies, change its business models and adopt a totally new mindset. I am very excited about joining Fashion for Good and further expand our ecosystem and network of partners.”
Fashion for Good sparks and scales innovation by offering practical action in the form of support and funding, shares best practice and lessons learned in open-source roadmaps, and fosters sector-wide collaboration for the entire apparel industry to change. Fashions for Good’s have six programs:
- Acceleration Program: Fashion for Good works with Plug and Play, a leading Silicon Valley accelerator, to give promising start-up innovators the funding and expertise they need in order to grow.
- Scaling Program: Fashion for Good finds innovations that have proof-of-concept and helps them scale by offering bespoke support and access to expertise, customers and capital.
- Apparel Acceleration Fund: The Sustainable Trade Initiative (IDH) is scoping a fund that catalyzes access to finance where this is required to shift at scale to more sustainable production methods.
- Good Fashion Guide: This open-source guide proves that good fashion is feasible today and shows brands how to embrace it. The online guide provides practical tips, a selfdiagnostic tool and a systematic guide to production, based on lessons learned, while creating the world’s first Cradle-to-Cradle Certified™ GOLD T-shirt.
- The launchpad exhibition of the Fashion for Good Experience: Fashion for Good has opened three floors to the public in its historic building in a first step to build a community around the ambition to make all fashion Good. With interactive displays, thought-provoking messaging, and a call to action, the launchpad will inform and inspire its visitors to be part of this larger movement of Only Good Fashion. In 2018, the launchpad exhibition will be replaced with a definitive Experience Centre.
- Circular Apparel Community: Fashion for Good has rented a historic building in the heart of Amsterdam (our first hub) to bring likeminded organizations and partners together, including the Sustainable Apparel Coalition (SAC), Zero Discharge of Hazardous Chemicals (ZDHC) and Made-By. This community will embrace collaboration to create change and it will be the first time such a vibrant eco-system of entrepreneurs and innovators has come together in the name of circular fashion.
Fashion for Good was founded in 2017 by C&A Foundation, and is supported by partners Plug and Play, McDonough Innovation, the Cradle to Cradle Products Innovation Institute, IDH – the Sustainable Trade Initiative, the Sustainable Apparel Coalition, the Ellen MacArthur Foundation and Impact Hub Amsterdam. The first brands to collaborate with Fashion for Good are C&A, Kering and Galeries Lafayette.
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