Intertek’s new brand identity – shifting the focus from a standalone service provider to a ‘Total Quality Assurance’ service provider

Desk Report       
Print Friendly

Intertek one of the leading testing and quality assuring company, recently has re-declared their goal to become the leading global Total Quality Assurance provider. The company was addressing representatives from a range of industries including leading retailers, brands, manufacturers of apparel and footwear companies at an event to mark the launch of Intertek’s bold new brand identity. The event was presided over by Dr. Karthik N.D., Country Managing Director, Intertek Bangladesh.

Figure 1: Meet & Greet(L-R) - Vikramjeet Singh, Country Manager, GAP, Dr. Karthik, Country Managing Director, Intertek Bangladesh, Najeeb Akbar Sayed, Hub Leader, PVH
Figure 1: Meet & Greet(L-R) – Vikramjeet Singh, Country Manager, GAP, Dr. Karthik, Country Managing Director, Intertek Bangladesh, Najeeb Akbar Sayed, Hub Leader, PVH

A recent release from the company has informed that “In Bangladesh and across the world, Intertek offers customers a Total Quality Assurance value proposition, assisting organisations as their trusted quality partner providing ATIC (Assurance, Testing, Inspection and Certification) solutions which go beyond assuring the quality and safety of a corporation’s physical components and assets to also look at the reliability of their operating processes.”

Organizers of the event has informed that “Intertek’s history spans over 130 years and dates back to some of the world’s leading pioneers in scientific innovation and industry. It is a powerful legacy which has been handed down from great founders Including Thomas Edison, who invented the first incandescent lightbulb. Intertek’s new brand identity is inspired by Edison’s passion for innovation.“

In Bangladesh, Intertek’s ATIC services focus on a number of areas, including Softlines and Business Assurance Business Lines, being two of company’s major business lines. Intertek’s Total Quality Assurance commitment plays a significant role in each stage of the supply chain, from Research and Development to Consumer Management, with a focus on ‘glocal delivery’.

The company has informed that Changing the colour and logo is only one aspect of Intertek’s new brand identity. Intertek is differentiating it by shifting the focus from a standalone service provider to a Total Quality Assurance service provider.

Intertek is a leading Total Quality Assurance provider to industries worldwide. Through a network of more than 1,000 laboratories and offices and over 42,000 people in more than 100 countries, the Group is re-defining the industry with its Total Quality Assurance proposition.

Copyright Notice

Any unauthorized use or reproduction of Textile Today content for commercial purposes is strictly prohibited and constitutes copyright infringement liable to legal action.

SHARE