Lectra launches new business strategy ‘Apparel 4.0’

Staff Correspondent        
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Aamra Resources Ltd, the business partner of Lectra in Bangladesh, has launched new business model Industry 4.0 for apparel industry on Thursday 4 May, 2017 at Hotel Radisson in Dhaka. It is a new strategy conceived to empower fashion and apparel, automotive and furniture companies to succeed as they step into the Industry 4.0 era.

David Leprovost, Channel Sales Director, South and South East Asia, Lectra explained in the seminar what the lectra 4.0 strategy is and how this strategy can contribute to the RMG sector of Bangladesh. Another short briefing on Lectra 4.0 strategy was given by Jérôm Viala, Executive Vice President, Lectra.

Figure: Different moments of the event launching the new Lectra strategy Industry 4.0 in Dhaka, Bangladesh.
Figure: Different moments of the event launching the new Lectra strategy Industry 4.0 in Dhaka, Bangladesh.

The digitalization of industrial processes, from creation to production, Industry 4.0 is creating a new organization of factory ecosystem. Increasingly flexible with optimized resources, factories are propelling a new digitalized lifecycle for products that will benefit consumers. In the presentation, Lectra team pointed out that the smart factory of the future will likely impact on the Made in China 2025 initiative and chief business challenges to overcome the automotive industry players.

Industry 4.0 concept facilitates intelligent production by incorporating ‘Internet of Things’, ‘Cloud Technology’ and ‘Big Data’.

Meanwhile Daniel Harari, CEO, Lectra who was not present in the seminar told “To meet these new challenges, our customers can depend on our software and equipment offer, already compatible with Industry 4.0 principles, our deep knowledge of the industrial internet of things since 2007, and our teams’ expertise in specific industries”.

Lectra’s new strategy is the integration of software in the CAD service horizon reinforced by cloud. This offer is capitalizing on data analyses and exploration alongside it makes sure finely tuned connections with equipment.

New industry-specific services will reinforce the offer, enabling Lectra to continually improve customer processes. Initially tested in 2017 with selected customers, some of whom have been involved with the offer since the beginning of the design. The new offer will be commercialized from 2018.

Aamra has become one of the leading indenting houses in Bangladesh and plays a major role in the field of textiles & garments sector. “Our Business partner Lectra has launched a new business model which will open a new opportunity for Bangladesh Apparel Industry” said Sayed Farhad Ahamed, Managing Director, Aamra Resources Ltd.

State Minister for Information and Communication Technology (ICT) Junaid Ahmed Palak MP said, “ICT Divison has taken different steps such as providing software service, training services for IT development of RMG sector. In the vision 2021, it is estimated that more than 90% RMG industries will be using internet.” He requested all to work together to make Bangladesh a middle-income country by 2021. Mr. Ahmed was one of the distinguished guests in the seminar.

On that event, Lectra presented a laser and color show on the era of Industry 4.0. FCI (Bd) Ltd, Square Group, Babylon Group, Yellow (Beximco Textile Ltd) and Fakir Fashion Ltd. presented their products in the fashion show.

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