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5 luxury fashion brands lending hands to humanitarian works in COVID-19

Every renowned fashion brand has seen vicissitudes in their lifetime, but never before they have faced the predicament of a virus-like COVID-19. Though being wrecked by this deadly virus, many of the world-famous fashion brands have lent their hands of support and philanthropy to both the medical personnel and the common people.

Versace-Giorgio-Armani-Louis-Vuitton-Ralph-Lauren-Gucci-humanitarian -works-COVID-19
Figure: Leading brands lending hands to humanitarian works in COVID-19.

By doing this, they have shown their vow of responsibilities to humanity and also strengthened their business goodwill. Today we will look at five fashion brands that are serving for humanity in Corona days.

Versace

Versace, the Italian fashion brand, often described as the “Rock n’ Roll designer” for embellishing many famous clients are donating a significant amount of money to fight against the crucible of Coronavirus.

In their official website, they declared that Versace is donating $500,000 to support local relief efforts which will help the ICU of San Raffaele hospital in Milan to provide critical aid to those battling the virus, and will support Camera Nazionale Della Moda Italiana’s “Italia, we are with you” project.

Not only this, but Donatella Versace along with her daughter Allegra Versace Beck also donated 2,00,000 euros to the intensive care department of San Raffaele hospital in Milan, Italy.

In a statement shared on Instagram Donatella Versace said, “In times like this, it is important to be united and support however we can to help all those who are in the front lines, fighting every day to save hundreds of lives.”

“This is why, Allegra and I have decided to make a personal donation of 200,000 euros to the intensive care department of San Raffaele hospital in Milan. Our hearts go out to all those who have been affected by this disease and to all the doctors and medical staff who have been working heroically non-stop in the past weeks in the effort to take care of our loved ones. This is when we, as a society, need to stand together and care for one another,” Versace added.

Giorgio Armani

Giorgio Armani, known for his menswear and widely celebrated as Italy’s most successful fashion designer, donated 2 million euros. His donation went to the National Civil Protection Department and some hospitals in Milan and Rome. Armani later also contributed to the hospitals in the Tuscany region.

His group named The Armani Group announced on 26 March that all of its Italian production plants have switched to manufacturing single-use medical overalls, to be used for the individual protection of healthcare workers engaged in the fight against the fierce respiratory disease.

This philanthropic fashion designer also took out a full-page ad in more than 60 Italian newspapers and dedicated his moving message toward all the medical personnel who are working on the front line of the pandemic in Italy.

The list includes major dailies from Corriere Della Sera, La Repubblica, La Stampa, Il Giornale and Il Sole 24 Ore to regional newspapers from the north to the south of Italy. In the ad he said, “It is moving to see you engaged in your work with all the difficulties and the great efforts that by now all the world knows. And especially to see you cry. I think that this feeling is connected to my desire to become a doctor when I was young and I was looking to forge my path. All of the Giorgio Armani company is tuned in to this reality and is close to all of you: from the stretcher-bearer to the nurse, from the family doctor to all of the specialists in the sector. I am personally close to you.”

Louis Vuitton

Louis Vuitton, the widely popular French fashion brand, inevitably noteworthy for its suitcases and bags, has taken the mammoth task of producing a huge amount of masks, as well as hospital gowns. In March 23 the brand said in a press release that, it had pledged to help address the surgical mask shortage in France.

By its global distribution network, it had managed to secure an order with a Chinese industrial supplier for delivery of seven million surgical masks and three million FFP2 masks in France in the coming days. With that pace, the brand expects to give away approximately 40 million masks to the medical personnel and the Corona affected people.

Like most of the clothing brands, Luis Vuitton has also re-purposed its French workshops in to produce the masks. For the hospital gowns, Louis Vuitton will use its ready-to-wear atelier located in Paris’ rue du Pont Neuf, home to the French House’s headquarters.

The gowns will be provided to frontline workers in six Parisian hospitals of the ‘Assistance Publique – Hôpitaux de Paris’ also known as AP-HP which is the regional hospital center operating in Paris and its surroundings. Twenty volunteers are working to create thousands of gowns in AP-HP approved fabrics and patterns.

To increase the production of non-surgical face masks and utilize their full capacity, the 166-year-old luxury brand will also re-purpose its American workshops to help the Corona stricken people of The US. The masks will be made in Piscataway, New Jersey and Johnson County, Texas and they will be made of cotton cloth and will be re-useable.

Ralph Lauren

The widely celebrated American fashion brand and a global leader in the design, marketing and distribution of premium lifestyle products, Ralph Lauren, is donating a huge sum of $10 million to help their teams, partners and the communities impacted by the coronavirus pandemic as announced on March 26, 2020.

In a press release, they stated that their commitment of $10 million will be split to cover some specific humanitarian projects in this tough time. The Ralph Lauren Corporation is also starting the production of 2,50,000 masks and 25,000 isolation gowns for donations with their U.S. manufacturing partners.

Patrice Louvet, the President and CEO of Ralph Lauren said in that press release, “The health and safety of our teams, customers and communities come first, and our thoughts are with the many impacted by this global pandemic. As we navigate the evolving impacts of COVID-19, we are addressing the acute crisis while ensuring that the strength of our global business endures over the long-term, as it has for more than 50 years.”

Gucci

Gucci, the Italian brand, loved for its innovative and timeless designs, donated €1 million in Italy to support the efforts of the National Civil Protection Department through a crowdfunding platform to reinforce Italy’s health services and to source new ICU beds.

They declared it in their official website. They also said that Gucci donated another €1 million to the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the World Health Organization. The fund will help monitor and collect data on the spread of the virus to strengthen ICUs across the world, supply protection devices to health personnel, and fast-track the creation of vaccines and therapies.

“We Are All In This Together” is the call to action that will accompany Gucci’s crowdfunding campaign along with an illustration gifted by Rome-based artist MP5, depicting a person holding his hand to his heart is a symbol of solidarity.

Alessandro Michele, creative director of Gucci, said of the move, “This pandemic calls us to an unexpected task, but it is a call to which we respond decisively, advocating the selfless work carried out by health workers, doctors and nurses on the front lines every day in the fight against the Covid-19 pandemic.”

Bottom line

Versace, Giorgio Armani, Louis Vuitton, Ralph Lauren, Gucci are to name a few fashion brands which have lent their hands to dispel the darkness of this pandemic. Prada, Bulgari, Dolce & Gabbana, Everlane, Fast Retailing, GAP Inc, etc. almost all the fashion brands are embarking together on the journey to fight against the vehement strike of Coronavirus.

Along with these brands, individual fashion designers are also doing whatever they can be it by donating, making PPEs or by giving necessary ideas and insights. Thus they are making a significant impact both by being truthful to their responsibilities to humanity and strengthening their business goodwill.

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