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94% of US consumers shop online in upcoming 2021 holiday

As Christmas is approaching fast, 94% of US shoppers are expected to more shop online as the COVID-19 is still a constant threat in many states across the USA.

94%-US-consumers-shop-online-upcoming-2021-holiday
Figure: 94% of US shoppers are expected to more shop online as the COVID-19 is still a constant threat in many states across the USA.

Recent research by DealAid.org titled ‘Holiday Shopping in the Second Year Of COVID-19 Pandemic,’ surveyed some 1060 US consumers.

DealAid asked shoppers, ‘when and how they are planning to shop in Q4 of 2021.’

DealAid.org-usa-Holiday-Shopping-COVID-19-2021

The survey data shows 80.8% of customers will continue online shopping due to pandemic effects during the holiday season. While 45.3% quoted Covid-19 a worry, 51% said inflation, 45.3% said low stock availability, 40.6% stated shipping times and 31.3% expressed availability of personal funds as a reason.

The survey data shows on average, US Consumers plan to spend $974, of which $670 will be spent online. While consumers, on average, expect to spend 10.1 percent more in-store in the holiday shopping season compared to 2020. Consumers expect to spend 2.4 percent more time online.

DealAid.org found that 35.9 percent of consumers plan to buy online and pick up in-store/curbside during the 2021 holiday season. 40.2% of consumers plan to shop and support physical stores. 13.7 percent plan to use Buy Now Pay Later.

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