American Apparel Inc. has decided to shift its operations to the production of personal protective equipment (PPE) during the COVID-19 pandemic.
Gildan Activewear, which owns American Apparel, which makes basic T-shirts, underwear and other basic garments is now planning to make this as their permanent business.
Glenn Chamandy, Chief Executive Officer, Gildan Activewear, said “All of a sudden, it’s turned out to be much bigger than we anticipated. This could become part of our business as we go forward.”
In this Coronavirus pandemic, the brand has been receiving huge orders.
Earlier American Apparel witnessed a 26% sales drop in Q1 due to the COVID-19 lockdown.
American Apparel is now working to produce about 150 million masks and gowns in its production facility in Honduras and Nicaragua. Also, the US-based yarn spinning factory is set to partly reopen for operations.