World’s leading solution provider in the textile industry – Archroma is committed to innovation, quality, service, cost-efficiency and sustainability. At the same time, Archroma has been playing a key role in the world’s second-largest apparel exporting country i.e., 7% share in global apparel export – namely Bangladesh’s textile dyes and chemical industry for a long time.

This reflection was also shown in the recently concluded Dhaka Apparel Expo 2022 within the weeklong ‘Made in Bangladesh’ mega event organized by the BGMEA. Where, Archroma exhibited its innovative, sustainable and value-added products at the expo.

The innovation-driven company is one of the leading symbols of hope for Bangladesh’s textile industry. Archroma is the partner of choice for the Bangladesh textile mills. The ‘symbol of hope’ tag is upheld through its innovation, sustainability, quality, service, and cost-efficiency-based solutions. To cater to the industry’s never-ending challenging demands – Archroma always comes out and fulfills the demand by providing sustainable, quality, and cost-efficiency-based solutions.

The recent global crisis has put a lot of uncertainty and strain on businesses – like the global energy crisis, and shrink in apparel demand – and are demanding more innovative processes from the textile and apparel industry.

In line with this, at the moment, one of the top demands in the textile industry is sustainability and innovation – and Archroma is providing support for the vision of ‘Made in Bangladesh’ through sustainability and innovation.

Engr. Syed Ismail, Bangladesh Country Head, Archroma said to Textile Today, “As the industry is putting its tremendous hope on us it is also part of our responsibility to give back by branding the country and its textile industry.”

Engr. Syed Ismail added, “Bangladesh’s global apparel share is just 7%. While the challenging global scenario is creating a multifaceted challenge. To come out of these challenges and to increase Bangladesh’s global apparel share – there is no alternative other than – value-addition, innovation, as well as, diversification.”

As the global leader in textile specialty chemicals – Archroma has a wide range of sustainable and innovative solutions – which will aid in optimizing dyeing processes to save energy and cost, as well as, move into new product diversification – to support the textile industry in this precarious situation.

For instance, Archroma recently launched the ‘DEEP DIVE’ complete system for maximum coloration efficiency with enhanced fastness, and dramatically reduce process time by 18% use of water consumption by 31%, chemicals usage by 17%, energy consumption by 34% and importantly reduce CO2 emission by 33%. It ensures less fiber damage thus increasing the life cycle of a garment.

And Engr. Syed Ismail revealed that the country’s dyehouses are embracing this ZDHC and bluesign® compliant DEEP DIVE system enthusiastically.

Gen Z is rapidly moving towards sustainability and highly valuing sustainable apparel products – to cater to this demand, another of Archroma’s groundbreaking sustainable products is ‘POWER COTTON’ – a complete system which provides longer-lasting end articles up to 50 washes, supporting the culture of wear for longer. At the same time, imparting a wash-durable softness to the fabric.

POWER COTTON also ensures comfortable cotton fabrics with up to 5 times higher abrasion resistance.

In terms of value-addition, Archroma’s Business Division name is Brand and Performance textile – so, by name Archroma helps its customers in branding and in increasing products performance. Which translates into value-addition. For example, Archroma offers an innovative product called ‘Pure Press.’ Its specialty is that it will provide wrinkle-free formal wear like suits or shirts. Also, it is odor free even after repeated wearing.

Archroma is also giving Pure Tag – sanitized solution for ever-lasting freshness in wearers' garments. For sportsmen, the company has a solution which will give quick dry and comfort. The fabric will give a continuous cooling effect.

All in all, keeping the all-segment consumers in mind, Archroma provides all types of innovative and sustainable solutions.