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Archroma partners with Carlin to promote color inspiration tools

Archroma, a renowned name in color and specialty chemicals has recently inked a partnership with Carlin, a trend-forecasting agency established in 1947, with a target to boost the use of Archroma’s exclusive color inspiration tools in France’s fashion industry.

The Color Atlas by Archroma on display at a Carlin color workshop
Figure 1: The Color Atlas by Archroma® on display at a Carlin color workshop held on June 21, 2018, in Lyon, France. Photo: Archroma

As per the terms of this collaboration, Carlin will use the ‘Color Atlas by Archroma®’ color references in its 16 publications every year, which includes the InMouv trend books, a press release informed. Carlin will also be using the Color Atlas (offering unmatched accurate options to the customers) during its color workshops, and both the involved parties will host regular conferences and events for fashion brands in major cities across France.

Furthermore, Carlin will play the role of Archroma’s sales agent in the country for their color management products and other tools. However, its color management services will be marketed via its current channels.

Color Atlas Archroma
Figure 2: Carlin will be using these Color Atlas. Photo: Archroma

Chris Hipps, Global Director, Archroma Color Management Services, said in the press statement, “Much like designers, companies, retailers, producers, and Carlin, we are also passionate about color trends.”

“We redefined the concept of a color library for the textile industry with our Color Atlas, an essential and inspirational reference which provides creative, options that they can never imagine and with this partnership, we will be able to share our Color Atlas and our passion for color with a fresh customer base,” he added.

The Color Atlas by Archroma® uses complementary tools to enhance creative possibilities for designers and brands. It incorporates the six-volume ‘Color Atlas’ Library, with over 4,300 colors on cotton poplin; the two-volume ‘Color Atlas Compact’ for improved portability; and the ‘Color Atlas Online’ which enables you to take an image with your smartphone and identify the closest Color Atlas shades.

According to the partnership, Carlin will act as Archromas sales agent. Additionally, unraveling on the partnership, Edouard Keller, Head of International Sales, Carlin, said, “The Company is on board with Archroma and together they are offering a realistic and immediately available set of services and tools to the customers.”

“Our partnership will propel us to provide the advanced Color Atlas and related tools across France, opening new opportunities for creative,” he concluded.

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