Asda, a British supermarket retailer said that George – fashion and homeware wing – will move to use only polyester in its products that are sourced from recycled materials by 2025. This move is part of the Asda’s commitment to solely use polyester that is sourced from recycled materials by 2025.
George further said that it will increase clearness in its supply chain. It will also publish a list of its second-tier apparel factories responsible for dyeing, printing and finishing its garments, on its website. The brand has already published a list of first-tier factories, where its clothes are cut, sewn and trimmed.
Asda claims the move is the first of its kind for a supermarket retailer, is accompanied by pledges to source only viscose and cotton which has received a sustainable certification in the coming years.
“As the second largest clothing retailer in the country, we have a responsibility to do the right thing by our customers, not only on the price and quality of our goods but also on the impact we have on the world around us,” Senior Vice President for Commercial, Nick Jones said.
The product range launching in the retailer’s 2019 Spring/Summer collection includes cushions and throws made from recycled plastic bottles, and blouses and dresses made with fabric from recycled polyester clothing.
George’s sustainability strategy is always focusing on to reduce the environmental and social impact of its products.