Asia Pacific Rayon (APR), a fully integrated viscose rayon producer in Asia, is looking to strengthen its presence in Bangladesh as one of its core markets.
The company, which set up a commercial operation here last year, is eyeing the big market potential in the country which has a growing Muslim population reaching about 164 million. APR also expects robust demand for viscose rayon in Bangladesh as a sustainable textile fiber.
“As the world’s second-largest apparel exporter for Western fashion brands, Bangladesh is a priority market for us. Our goal is to support the country in producing sustainable textiles to meet rising demand by consumers for environmentally friendly garments. As a vertically integrated producer, from plantation to viscose, we provide our customers with the essential stability they require, in terms of supply, price, service and quality,” said Ben Poon, APR’s Business Head.
Viscose rayon – A natural fiber of choice
Viscose rayon is widely acknowledged as a sustainable alternative to cotton. The raw material is made of cellulose fibers from acacia and eucalyptus trees grown on renewable plantations that are certified to internationally recognized industry standards. Viscose rayon is natural, biodegradable, and has unique end-product qualities such as softness, good drape and high absorbency.
Although it started operations barely a year ago, APR has already established its sustainability credentials in the industry. It is the first viscose manufacturer in Indonesia to obtain the Sustainable Textile Production (STeP) certification from OEKOTEX ®, an independent Swiss-based certification organization for the responsible manufacturing of viscose staple fiber.
The company has also invested in clean manufacturing technology that utilizes energy from renewable biomass and a robust chemical recovery system that delivers performance comparable to EU Best Available Technologies (EU BAT).
APR’s 240,000-ton production facility in Indonesia was officially inaugurated by the country’s President, Joko Widodo, in February this year. At the inauguration, President Widodo lauded the company for helping to advance the development of sustainable fashion industry. He also welcomed APR’s investment in boosting the country’s economy through export and job creation.
The role of the private sector is influential in driving economic growth, alongside the stimulus provided by the Government, he said. APR’s facility, which represents a total investment of approximately USD1.1 billion, is sited next to its pulp supplier, allowing APR to have good control of product quality and full visibility of its pulp sourcing which is visible on its proprietary blockchain-based mobile app, Follow-Our-Fibre.
The inauguration ceremony included the signing of a plaque by President Widodo and the symbolic sealing by the President of an export container with 10,190 tons of viscose rayon fiber for shipment to APR’s export markets. APR’s products are exported to 14 countries including key textile centers such as Bangladesh, Pakistan, Vietnam, and Brazil.