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Asos launches its first extended virtual reality feature

Early this year, the e-commerce platform Asos, launched Google Assistant’s Action, which allows customers to make purchases with their voice only. Asos introduced a virtual catwalk experience for 100 of its new design products and adds superior realism (AR) to its iOS applications.

ASOS 3D superior realism AR
Figure: 3D fashion catwalk.

The feature, developed in partnership with London-based augmented reality firm, HoloMe, is available now through the Asos app on iOS 11.3 devices and above globally and will be trialed across 100 new-in Asos Design products.

“By allowing the consumer to bring mobile shopping into their own physical space, we can create a more intimate buying experience. We are excited to see how our technology can be used as a new way to communicate with the customer.”

Janosch Amstutz, Chief Executive at HoloMe

Janosch Amstutz, Chief Executive at HoloMe, said in a statement, “By allowing the consumer to bring mobile shopping into their own physical space, we can create a more intimate buying experience. We are excited to see how our technology can be used as a new way to communicate with the customer.”

The online retailer is also trialing other AR features, including a tool which allows customers to view products on different size models, so customers can get a better sense of how something might fit their body shape.

The fashion retailer adds a further 5,000 new items every week, which means the inventory is constantly growing. According to research firm Gartner, there will be 100 million AR e-commerce users by 2020.

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