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The Athlete’s Foot launches activewear

By providing an unrivaled customer experience, exclusive and innovative fitting technology, the footwear brand, Athlete’s Foot has cemented their position in the market.

At present with an extensive range of footwear spanning across 40 sports brands, they are taking on the clothing and apparel market by introducing a selection of performance clothing from their leading brand partners including ASICS, Puma, Adidas, On Running, New Balance and 2XU, as well as premium athleisure wear brand, New Guard.

Athlete-Foot-activewear
Figure: Apparel is a natural fit for The Athlete’s Foot. 

General Manager of Accent Performance Division, Steve Cohen said, “Apparel is a natural fit for The Athlete’s Foot. We have seen an undeniable increase in trends as more and more people are looking to incorporate workout and athleisure wear into their lives.”

“Whether they are training for a marathon, going to the gym, or dropping the kids off to school, people are looking for activewear that fits their lifestyle. I am beyond excited to add to our customer’s overall experience and can’t wait to provide people with a whole selection of products to help them keep healthy and fit,” Cohen added.

The Athlete’s Foot hardened their devotion to creating unparalleled customer experiences with the launch of their exclusive MyFit3D technology in over 140 stores across Australia and New Zealand and have since fitted over 1,000,000 feet across the two regions.

Over the last few months, they have ramped up their digital services to take their in-store fitting expertise online with the launch of My Fit Virtual, where customers can attach to a Fit Technician to help those at home, or on the run find their perfect fit.

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