Bangladesh witnessed a growth in brassiere export to the US in March ’21. On a Y-o-Y basis, Bangladesh witnessed a 12.48% growth. Remained as the 5th top brassieres exporting country. The USA intimate wear market is growing after the early downfall due to the deadly outbreak of COVID-19.
Simultaneously, the top 3 brassieres exporting countries – China, Vietnam and Sri Lanka – to the USA have seen a positive trend.
According to OTEXA data, brassieres import by the USA has seen an increase of 75.65 percent on a Y-o-Y basis in Mar. ’21 and 22 percent on an M-o-M basis.
The recent data clearly shows that the demand for lingerie items may remain this summer season. The data also revealed that in March, the USA imported US$ 252.88 million worth of brassieres. Which was US$ 207.29 million in February ’21.
While on an M-o-M basis, Indonesia and Bangladesh (4th and 5th top shippers) noted a down in their respective brassieres’ exports to the USA.
Lifestyle pattern change and demographic dividend, rise in awareness on hygiene, and customization of product portfolios boost the intimate wear market in the USA. The fabric used to manufacture intimate wear is also enhanced with activewear functionalities to make it more wear-friendly and comfortable.
Asia-Pacific emerged as a most potential manufacturing market for intimate apparel due to skilled labor, strong infrastructure, and low manufacturing cost.