Japanese apparel company Baroque, a leading specialty store retailer of private-labeled apparel, has chosen Lectra Fashion PLM solution, which empowers brands and manufacturers from design to production. Baroque Japan Limited owns 18 brands, including Moussy, Sly, Rienda, Rodeo Crowns, Azul by Moussy, and Enfold.
Baroque wanted to connect its design, product development, and production teams on one platform. After researching more than ten PLM vendors, the company chose Lectra.
Hirofumi Yamazaki, senior managing director at Baroque, said, “Lectra Fashion PLM stood out because it is designed for fashion. The software didn’t require extensive customization to get started and it is priced within reason.” He also said that Lectra presented us with many successful international case studies, so we knew the platform could be adapted to our global network.”
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“We can now store product information on a single platform, and our teams can share files and technical specs easily and instantaneously. This not only facilitates a collaborative work environment, it allows our head office to track order progress in real time so they can better manage workflow,” he added.
“We used to manage production orders on spreadsheets, which was time-consuming and complicated. Now, order data is entered directly into the PLM and automatically transferred to our ERP, with no need to export. Our employees can spend less time on data entry and focus on core tasks. Overall efficiency has increased by 10% and our workflow is smoother and speedier. This supports sales growth because it takes us less time to deliver to stores,” explained Yamazaki.
The future looks bright for Baroque, which has now set its sights on conquering the US market. Part of this ambitious plan includes extending its use of Lectra Fashion PLM from 9 to all 18 of its brands. “Connecting all our brands on one platform will improve communication and efficiency across the entire company,” said Yamazaki.
Baroque also plans to use Lectra Fashion PLM’s line planning module to link its planning and production development processes, in addition to integrating parts of its online shop into the platform.
“Lectra has always provided us with conscientious service, from working with us to design our action plan, to training key users and executing test runs to ensure the PLM implementation project went smoothly,” he added.
“We are confident that they can help us overcome whatever challenges the future may bring,” expressing hope Yamazaki said.
