150 of the world’s most recognized retailers and brands collectively sourced more than 1.5 million metric tonnes of cotton as ‘Better Cotton’ in 2019 ensuring that there was enough supply available to meet retailers’ needs. This is enough cotton to make approximately 1.5 billion pairs of jeans.
Uptake –that refers to the sourcing and purchasing of more sustainable cotton in a supply chain– of Better Cotton – cotton produced by licensed BCI Farmers in line with the Better Cotton Principles and Criteria – increased by 40% on the previous year.
This sent a clear signal to the market that the demand for more sustainably grown cotton is increasing.
The volume sourced by BCI’s 150 Retailer and Brand Members in 2019 represents 6% of global cotton production, as per the global cotton production figures reported by ICAC.
By extending sourcing commitments year-on-year and integrating Better Cotton into their sustainable sourcing strategies, BCI retailer and brand members are driving demand for more sustainable cotton production globally.
Decathlon, long-standing BCI member shared their thoughts on BCI and Better Cotton. Nagy Bensid, Director Yarns and Fibres, Decathlon, said, “While physical Better Cotton is not traceable to the end-product, what matters is that the funds channelled through BCI end up contributing to farmer training and expanding the network of cotton farmers who are improving their livelihoods, while protecting and restoring the environment.”
Decathlon has a target to source 100% more sustainable cotton by 2020 – this is a combination of Better Cotton together with organic and recycled cotton. This commitment has generated a high level of motivation internally at Decathlon.
“The BCI Team has also always been supportive of our journey, listening to our needs and quickly responding to any challenges we met,” said Nagy Bensid.
BCI supplier and manufacturer members are also working hard to increase uptake as they bridge the gap between Better Cotton supply and demand.
The name of the retailers and brands, cotton traders and spinners who sourced the largest volumes of Better Cotton in 2019 will be revealed in the 2019 Better Cotton Leaderboard. It that will be launched at the 2020 Global Cotton Sustainability Conference in June.