Geneva-based Better Cotton Initiative (BCI), is a non-profit, multi-stakeholder governance group that promotes better standards in cotton farming and practices across 21 countries.
Recently BCI campaigns for increased production and consumption of more sustainable or “better cotton”.
Already it has launched a new strategy, setting a target of reducing by 50% the greenhouse gas emissions of better cotton by 2030.
BCI said it will release details of four further targets in the course of 2022. The other targets will address pesticide use, women’s empowerment, soil health, and the livelihoods of people in small rural communities.
Besides, all five targets make up a new 2030 strategy that BCI has developed.
According to BCI, a focus on these five themes will ensure greater lasting economic, environmental and social benefits at the farm level for cotton growing communities.
BCI chief executive Alan McClay said, “We want to see real, measurable change on the ground in line with the 2030 Sustainable Development Goals.”
“We encourage continuous improvement at farm level, wherever cotton farmers are on their sustainability journey,” he added.