After 30 years of brotherhood, JACK & JONES has decided finally it is time for the girls, and that is JJXX.
JJXX is a brand for young women that is all about life, adventure, and community and the first collection was launched last 8 September.
Marie Bjerre Lautrup, Product Sales Lead, JJXX said, “Jack & JONES is our family – we are a proper brother & sisterhood. Having Jack & Jones as a big brother is like having a backbone of 30 years of experience within craftsmanship and high standards. Bringing this into JJXX gives us endless opportunities to create these wardrobe essentials that every girl needs.”
On the day of the launch, our colleagues could finally feel that their hard work paid off. “We have been working nonstop for the past year to make this happen. I joined JJXX in December and it’s been the most exciting ride in my ten-year buying experience! It makes me so proud that we have launched the brand that we all have put our hearts in,” said Radvile Valaikaite Hansen, Product Manager, JJXX.
For the launch, it has teamed up with a big group (300, in fact) of international influencers to make an impact with its first-ever campaign. The company said it wants to “create awareness and reach as many young women as possible.”
Along with that Marie Bjerre aded the warm welcome we have received on the day of the launch was overwhelming. We aim to be something new and extraordinary – and this is the feedback we have gotten. I feel honored and extremely happy to be a part of this journey.”
The company said, “All the girls represent our brand personality. They are strong, happy, independent, confident, and free. They have power and a personality that gives them an edge and sets them apart from others just like JJXX.”