Birla Cellulose has partnered with Ankur Textiles, women’s wear division of Arvind Limited, to launch a wide range of Liva fabrics with 100 percent modal and 100 percent viscose blends for womenswear.
Liva range of fabrics is introduced under Ankur Textile fabric brands – Zoya, Blossom and Glam & Glory. This range has been carefully crafted to meet the requirement of western and ethnic womenswear.
Brijesh Bhati, CEO, Ankur Textiles, said that the launch of this collection marks our expansion into multi-fiber fabrics as a fashionable alternative to cotton. “Our expertise in textile fabrics, combined with the use of technology, has enabled us to develop fabrics that offer both styles with comfort for consumers,” he also said.
The in-house design team will continue to introduce more such trendy collections in future to delight their customers, he informed.
Manohar Samuel, President, marketing, Birla Cellulose, is pleased for this collaboration. Expressing his appreciation, he said that collaborating with likeminded brands is part of their business strategy and they are happy to partner with Ankur Textiles.
“This association allows us to reach millions of women through their wide range of distribution with an assurance of high-quality fabrics which are nature-based and fluid,” he said.
Terming the collaboration as a starting point he also said: “We are looking forward to a long-term collaboration with Ankur Textile.”
