Brand Licensing Europe (BLE), the European brand licensing industry event, is partnering with Products of Change to spotlight sustainability in a new activation at Excel London from 17-19, November 2021.
The event will also be held on November 30 and December 1, 2021. Attendees can register for free now at the BLE website.
The 220 square meters BLE Sustainability Activation in partnership with Products of Change will be front and Centre on the show floor and will feature six unique zones to inspire the industry towards a more sustainable future.
Besides that, the zones will highlight the inroads brands, retailers and manufacturers are already making in fashion, product, material and retail innovation, as well as the impact this can have on the global licensing industry, consumers, and beyond.
At this event, Teemill, Sustainable fashion company and apparel licensee, will showcase its circular innovation, ‘bringing to life’ the process of ‘shredding’ material to re-use.
Because the award-winning manufacturer is a fantastic example of a business committed to making the circular economy a reality.
Teemill’s shredder turns pre-loved clothing into yarn, which can be reused to create recycled clothing, ready to find a new owner.
To highlight the increasing popularity of fashion rental/clothes swapping, BLE organizers are asking visitors to bring an old item of branded clothing to the event, donate to industry charity The Light Fund, and swap it for another piece of apparel.
On the other hand, the material innovation area will explain the processes of turning recyclable materials such as new plastic products, stone handbags and straw into lamps.
At the same time the area will showcase the latest technology platforms for scoring material effects from the brand conscience.
Visitors can learn about Asad’s George for a better strategic approach to sustainable production with their new 3D technology to reduce waste in production.
Their core durability will be produced with pillars, licensed product range and 100 percent sustainably school uniform range.
The sustainable licensed products showcase will feature brand owners and licensees from across the brand licensing industry.
Including Hasbro, Mattel, Lego, Keeleco, Character World, Dreamtex, Discovery, and Tesco. The Brands for Social Change area will highlight how brands are working together to drive social change and will include a stunning room set from The Eden Project.
Anna Knight, VP of licensing at Informa Markets said, “Brand owners, retailers and manufacturers have all been making purposeful and practical commitments to improving the sustainability of their products, businesses and the sector as whole through a range of initiatives focused on putting the planet before profit and we can’t wait to showcase these at BLE in November to inspire others on their sustainability journeys.”
With the effect of both COVID and Brexit hitting business hard this year, it has been extremely encouraging to see the industry still focusing on transitioning to a more sustainable production model, as well as incorporating a large proportion of the UN 17 Sustainable Development Goals within their sustainability framework.
In this regard, Helena Mansell-Stopher, founder and CEO of Products of Change said, “I cannot think of a better place to celebrate the industry’s achievements than being able to physically show them at BLE this year. It is a real honor to be working with the progressive team at Informa to bring this activation to life, and I’m really looking forward to inspiring more business to come on the sustainable journey with us.”