The textile and apparel industry has transformed tremendously in the past 20 years. Though, there is a common mass consensus that adequate measures have not been taken place to transform one of the most polluting textiles and fashion industry into an environmentally and socially responsible position. Which has been demanded along by consumers.
The present industry sustainable demands are pushing dyes and chemical providers, retailers, and brands to implement sustainability policy in the entire supply chain, while increasing traceability, transparency, and accountability. Brands and retailers especially find themselves under the burden of providing this ‘radical transparency’.
Suston 2019 report confirmed that no retailer was ranked as an expert in material sustainability. How then, can brands be expected to implement the sustainability initiatives they are promising consumers.
However, data transparency may look like a challenge for the industry, in the present global scenario where data rules, transparency can instead offer a competitive advantage for a company. In this globalized world, ‘out of sight, out of mind’ no longer exists.
As consumers take stock of their global footprint, they will make active decisions to cut their negative impacts on the environment and society.
With its extensive expert base, bluesign® has created a service-based solution that combines sustainable practices with economic benefits. What sets bluesign® apart is its Input Stream Management approach. 20 years ago, this approach was a revolutionary idea.
The bluesign® Input Stream Management has created a sleek assessment process, in which the globally accepted standards are integrated to establish the industry benchmark. While preceding solutions tested a finished product and allowed for little flexibility, this holistic approach encompasses the entirety of the needs throughout the value chain.
Today the idea of a transparent supply chain is moving towards the norm. However, with supply chain transparency comes to the need for industry tools to simplify the communication along with the many horizontal and vertical levels of the supply chain.
The bluesign® CUBE, a web-based platform with Online Analytical Processing (OLAP) capabilities, is its efficient facilitation of transparent information flow between connected organizations.
In line with the Bluesign mindset, this software suite and measurement tool can generate Environmental Key Performance Indicators (eKPIs) which are of unparalleled value in creating reports for stakeholders.
Data measures in reduction of emissions, discharge, and increases in resource efficiency create the ability for sound data to have driven business strategies.
Two key points need to be taken into consideration in 2020:
First, 2020 will be big data-driven. Moreover, this data will have to be verifiable. Transparent data generation throughout the supply chain is the most fluid and efficient way in which verified data can be established.
Secondly, 2020 will continue to be purpose-driven. Both the fashion and textile industries suffer from a lack of trust from consumers. They must be conscious of how they move in the world around themselves. Companies who are the first movers in transparent data sharing will be at the forefront of consumer trust and consumer loyalty.
Bluesign has been acting 20 years ahead of time. Today, Bluesign is the most efficient way to guarantee compliance with new regulations, without compromising on functionality, quality, or design. Act now and be 20 years ahead.
