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To boost Bangladesh suit industry requires backward linkage support and strong negotiator

Interlink Dresses is one of the leading suit manufacturing companies in Bangladesh garments industry since 1985. Interlink started manufacturing with J.B. Garments Limited and later Interlink Apparels Limited with the commitment to produce the best quality of garments. Now Interlink has three sister concerns and manufacturing tailoring trousers and blazers. About 3000 skilled people work at Interlink. Only four factories in Bangladesh are manufacturing suits so far.

Interlink Dresses Ltd

Interlink Dresses is one of the 100% export oriented garments manufacturing factory established in 2009 located at Joydebpur, Gazipur; producing formal & tailoring trouser, blazer etc. mainly for men. The annual turnover of Interlink is US$ 35 million and the country suit industry turnover is around US$ 250 million. Revenue in the suits (men & boys) segment amounts to US$ 6,742m in 2019. The market is expected to grow annually by 1.4% (CAGR 2019-2021).

market volume suits industry
Figure 1: With a market volume of US$1,818m in 2019, most revenue will be generated in the United States.

Why in suit industry?

Producing basic t-shirt or so-called low-end products has now become a wasting of opportunity in this competitive market. Here, producing suit could play a vital role to secure a better price though Bangladesh only gets the cost of making (CM).

A.K.M Saifur Rahman Farhad Interlink Dresses
Figure 2: A.K.M Saifur Rahman Farhad, Head of Merchandising & Marketing of Interlink Dresses showing trouser.

“Interlink entered in the business with a different vision and we are the second company in Bangladesh producing suits. Precisely, we choose this market segment for its business opportunities, to bring product diversification and to contribute a significant amount in the national export,” said A.K.M Saifur Rahman Farhad, Head of Merchandising & Marketing of Interlink Dresses.

“Interlink entered in the business with a different vision and we are the second company in Bangladesh producing suits. Precisely, we choose this market segment for its business opportunities, to bring product diversification and to contribute a significant amount in the national export,”

A.K.M Saifur Rahman Farhad, Head of Merchandising & Marketing of Interlink Dresses

He also said with a grievance that all the suit manufacturers of Bangladesh have to import almost all raw materials including fabrics, accessories etc. from India and China. He urged the new entrepreneurs to invest in these segments mainly for polyester, poly-wool and poly-viscose fabric manufacturing factory.

Buyers & products

Interlinks 70% of buyers from the UK and 30% from Canada & South Africa as the South African fashion industry is right now a most emerging industry in the world. Recently they also catering some Indian brands orders. According to Saifur Rahman Farhad, Indian top three suiting brand Raymond, Peter England, and Blackberrys only placing their 10% order here but Bangladesh is not availing this properly due to lack of factory.

Interlink Dresses-Ltd. blazer
Figure 3: Finest quality blazers are produced at Interlink Dresses Ltd.

Right now at Interlink Dresses, they have 7 lines trouser (1 lac 30 thousand/month) and 4 lines blazer (60,000/month) facility. 2,200 skilled manpower are continuously working to achieve the organization’s goal.

How to boost the suit industry

In the discussion with Saifur Rahman Farhad, he pointed out some important facts that have to be considered to boost the suiting industry.

  1. Buyer awareness raising about strength.
  2. Traveling across the world to understand demand and fashion.
  3. Strong R&D and designer.
  4. Smart negotiator.
  5. The industry has to up-to-date with the new technology and innovations.
  6. Sick competition has to be stopped among the manufacturers.
  7. Easy and proper banking policy.
  8. Strong government policy and support.
  9. Training facility for the operators etc.

“Bangladesh is a ready hub, so our new entrepreneurs and existing manufacturers should not be bothered. We have to be more innovative and should keep our nerves!” Saifur Rahman Farhad concluded.

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