The USA intimate wear market is growing after the early downfall due to the deadly outbreak of COVID-19. An import data shows that the brassieres segment has seen a 13.86% growth in June ’20 over May ’20 and valued US$124.30 million.
Lifestyle pattern change and demographic dividend, rise in awareness on hygiene, and customization of product portfolios boost the intimate wear market in the USA. Which shows in its import in June ’20 on monthly basis.
The fabric used to manufacture intimate wear is also enhanced with activewear functionalities to make it more wear friendly and comfortable.
Asia-Pacific emerged as a most potential manufacturing market for intimate apparel due to skilled labor, strong infrastructure, and low manufacturing cost. China is the major exporter of lingerie to North America.
China, Bangladesh, India and Sri Lanka were the major beneficiaries in June, whereas other main shippers such as Vietnam, Thailand and Cambodia could not capitalize much.
China the largest shareholder with 19.47% growth in its brassieres exports to the USA in June ’20 on a monthly note which amounted to US$ 50.10 million.
With US$ 24.40 million export, Vietnam was in the second position of brassieres to the USA. Though it fell by 30.21% in June ’20 over May ’20.
At the same time, the country remained positive in H1 ’20 and noted the growth of 16.07% on a yearly basis over H1 ’19.
With 346.38% growth, Sri Lanka witnessed a massive growth with US$ 13.26 million worth of brassieres to the USA in June ’20 as compared to only US$ 2.97 million in May’20.
Bangladesh also grew ominously on M-o-M basis with 87.28% bra export to the United States. It exported US$ 4.34 million to the USA in June ’20 as compared to the US $ 2.32 million in May ’20.
Although the June data looks encouraging, it will be only the next quarter (July-September ’20), which will outline a trend in apparel trade post-COVID.