Transparency continues to be slow amongst major fashion brands, also there wasn’t a single British brand or retailer in the Top 10.
It is surprising that the UK consumes most clothes in Europe, but their brands are absent in the top list regarding transparency.
Recently Fashion Revolution released the 2021 Fashion Transparency Index. While Italy’s leading fashion brand OVS topped the global benchmark on transparency with 78 percent, Swedish fashion bigwig H&M took the second spot with 68 percent.
They were followed by Timberland and The North Face at 66 percent and C&A and Vans at 65 percent.
Actually, for OVS it was a jump of 44 percent from 2020. However, it was truly a happy moment for Kmart and Target Australia as they were the only Australian brands to be placed in the Top 10.
Kmart and Target Australia scored 56 percent. That is a swing of 33 percent from 2020. That is why positioning both as two of the most improved brands in the world.
Besides that, as sustainability is the main focus, now Kmart Australia is committed to using 100 percent renewable energy by 2025.
Other brands like Tommy Hilfiger, Calvin Klein, Gucci, Esprit, and Patagonia scored over 55 percent included the likes of others.
Only 11 percent of fashion brands revealed details about some of their raw material suppliers. Though it was slow but still better than the 7 percent that shared this information in 2020.
According to Fashion Revolution, most of the brands revealed little information about their efforts to address overproduction, plastic use, and waste.