Japanese manufacturing giant Brother Industrial Sewing Machine Company is a leading technology provider in the Bangladesh readymade garment (RMG) industry with its most innovative machinery and many appropriate measures.
On 15 March, at a hotel in Dhaka, Brother organized a grand launching ceremony to introduce its new overlock chain stitch sewing machines.
As chief guest, H.E. ITO Naoki, Ambassador of Japan in Bangladesh graced the event while Brother Bangladesh’s Country Head, H N Ashiqur Rahman played a key role to make the event livelier.
ITO Naoki, Ambassador of Japan in Bangladesh said, “Amid the COVID pandemic, organizing such holistic event with apparel factory partners and RMG leaders to inaugurate Brother’s new line of machinery is really impressive. For the last 30 years, Brother has been serving the Bangladesh RMG industry with exceptionally good track record. As a result, Brother industrial sewing machinery has the largest share in Bangladesh RMG industry and more than 2000 apparel factories are using Brother industrial sewing machinery.”
“Playing a vital role in increasing productivity and export in RMG–I hope– the new launching of overlock sewing machine – which has state-of-the-art technology and most advanced functions compared to other existing sewing machine – will further increase Brother’s market share,” ITO Naoki added.
“Brother’s extensive R&D and innovation clearly depict its confidence to cater the robust Bangladeshi RMG sector. Naoki said, “Brother has a more than 113 years old Japanese history. It is a household name in Japan. Once Japan was reliant on imported sewing machinery. Then Brother’s founder Kanekichi Yasui established the company with a far sighted vision. And rightly so, after post-WW2, Japan’s self-reliant textile and apparel industry aided its exceptional economic growth and Brother sewing machinery was the engine behind this growth – just like in present Bangladesh’s textile and apparel industry.”
“Soon Bangladesh will graduate into a developing country. With that there will be some challenges Bangladesh need to overcome by expanding its trade and investment. Brother as well as other Japanese companies are to provide the support Bangladesh needed.”
“Today’s event greatly displays that Japan-Bangladesh relation is not just really good in G2G level, but also in B2B level,” ambassador Naoki concluded.
Bangladeshi Country Head of Brother, H N Ashiqur Rahman said, “Today we launched Brother’s new overlock chain stitch sewing machine in Bangladesh market. Due to huge customer demand, Brother has come up with this machine again in the market with all the state-of-the-art features. As they want to keep the customer satisfied of all types of machine from one supplier. The newly launched overlock chain stitch sewing machine ensures high speed and less noise are the two dynamic features of these machines.”
“We are continuously focusing on the capacity building in Bangladesh garments industry through various technical and production seminars. All the new inventions in the Industrial sewing machinery sector like direct drive motor, Auto thread cutting, Short Remaining Thread, Digi Flex Feed (DFF), that means Brother has introduced all the latest technologies at first in this industry to increase Productivity,” Ashiqur Rahman added.
Sheikh H M Mustafiz, Managing Director, Cute Dress Industry Ltd. said, “I have the experience of using Brother sewing machine in my factory. I am really satisfied with Brother’s sewing machinery.”
“Brother NEXIO state-of-the-art Internet of Things (IoT) enabled sewing machine is the most effective system for the RMG industry.” NEXIO’s electronic/communication technology makes the production line efficient by visualizing production situation, finding neck process, and analyzing data and managing a factory. Which is essential for building a smart factory. In my opinion, RMG entrepreneurs should work and give focus on IoT enabled systems to increase our productivity and efficiency.”
“Overall, Brother’s NEXIO system is suitable for us to provide us this help.” “I will also recommend RMG factories to use Brother’s single needle sewing machine. Which is really a quality sewing machine,” Sheikh H M Mustafiz added.
Md. Waliul Islam Swapon, Executive Director of Mondol Group said, “In our factory, we use around 2000 Brother sewing machines. Brother always provides excellent quality is always sewing machinery and their after-sales service top-notch. Today I am amazed by the performance of Brother’s newly launched overlock sewing machine.”
Durjoy Kumar Saha, Executive Director of TM Textiles & Garments Ltd said, “We are hoping for a bright journey with Brother in future. “We are really happy with Brother sewing machine. Be it in terms of quality, price, etc.”
Anis Ansary, General Manager, Vertex Group, “We are using Brother for a long time and recently we have started using bulk – I can happily share that we are really happy with the NEXIO series and the needle feed sewing machine. I must mention Brother’s top-notch after-sales service – in terms of production engineering and the training maintenance of technicians in factories to solve sewing machine problems in-house – they provide is really impressive.”
Sirajul Azad, HR Head, Bitopi Group said, “I am really happy to attend the Brother’s chain stitch sewing machine inauguration event which is suitable for both knit and woven garments. I hope that it will maintain the same reputation like its other existing sewing machinery.”
In the Bangladesh RMG industry – Brother works really closely – in partnership – with the local apparel manufacturers to find the perfect solutions to intensify/maximize productivity with existing Brother sewing machines. Brother Bangladesh is working on increasing the capacity building of the RMG industry. That is why Brother Bangladesh regularly arranges a huge number of training, seminar, and symposium for the garments industry fully free of charge.
In the launching ceremony around 300 guests including Brother Bangladesh’s top officials, suppliers, key industry leaders & some foreign delegates were attended in the event.