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BUFF® launches CoolNet UV+® for activated cooling

HeiQ partners with BUFF® on their new CoolNet UV+® fabric to stay dry and feel cool

Swiss textile innovator HeiQ partners with BUFF® on their new CoolNet UV+® fabric to stay dry and feel cool, said a press release.

Buff HeiQ
Figure: Powered by HeiQ Smart Temp technology, BUFF® launches CoolNet UV+® for activated cooling.

BUFF® has premiered and innovated the tubular headwear in 1991, the new CoolNet UV+® was developed to keep customers safe and cool from the sun’s dangerous UV rays. Today the fabric is a recycled performance polyester microfiber with HeiQ Smart Temp’s activated cooling technology to keep the wearer cool and comfortable. The fabric also includes UPF 50+ sun protection, offers a 4-way ULTRA stretch weave and is 100% seamless for the perfect fit, said the release.

HeiQ Smart Temp is an intelligent thermoregulation technology. Cooling is activated by rising body temperature and deactivated once cooling is complete. HeiQ Smart Temp keeps the wearer cooler, dryer and more comfortable.

“With 25 years of improvements on our BUFF® products, we are excited to partner with HeiQ on our CoolNet UV+® to allow our customers to Stay Dry and Feel Cool with this new line of multifunctional headwear”, says Marc Fitó, Innovation Manager at Original Buff, S.A.

The BUFF® CoolNet UV+® collection is available for purchase at buff.com and buffusa.com. To learn more about HeiQ Smart Temp, visit heiq.com.

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