BGMEA University of Fashion and Technology – BUFT Textile Club and Textile Today together organized a workshop on ‘Content Writing’ with the title ‘Techniques of Creating Effective Content’ – to upskill students writing skills. As day by day competition in the job market is growing immensely.
The workshop’s aim was to arm the students with all types of proper skills necessary to acquire success in the job market.
Md. Eousup Novee Bablu, GM – Innovation & Strategy, Textile Today Innovation Hub conducted the workshop.
In his speech – Md. Eousup Novee highlighted that the most crucial aspect of human lives is the ability to understand one another. And communication is the medium through which it is done. In communication, what the audience understood is more important rather than what is delivered.
“It is necessary to use words, expressions, or any other thing for better understanding while expressing oneself,” he said.
Eousup Novee discussed the key aspects of content, he said, “Content is the ultimate key in communication. Content is a compilation of information, ideas, and messages that are translated into some kind of written, visual, or audible format for others to consume. The content is the subject that must be upheld in the eyes of others. It’s a big concept that transcends words, images, or films,” he said.
“You define content, content defines you,” Eousup Novee added.
He also explained that communication is not inbuilt or practiced as a whole. It is actually the combination of the inbuilt nature and practice of human behavior. We only succeed when the communication is understandable to both the speaker and the listener. The main objective of content creation is: 1. To communicate 2. To recognize, learn or interact with your creation or you.
“While making the content it is important to be comprehensive to make it easy perceiving to the targeted audience. To be successful in making an effective communication content should be created in the process of content creation.”
Contents are very important for a business as they need to create an impact through the idea they want to sell or spread. For Business, it is the effective combination of ideas and money. Even a small idea can put a huge impact on life. Presenting the mission and vision of the business content helps the best.
”Ultimately the prepared content needs to go through “Self-Review Strategy”. That is checking the prepared content by the writer himself taking one-day intervals. This helps the writer to find out his own faults and correct them. Then it should be checked by a third person as proofreading. Finally, your content is ready to be served,” said Eousup Novee.
Later Club Adviser Md. Anwar Kamal and Chief Guest Pro-VC Prof. Dr. Eng. Ayub Nabi Khan attended the program. And a crest was given to Md. Eousup Novee Bablu on behalf of BUFT Textile Club. While the participants were awarded Certificates. BUFT Textile Club members and students were delighted to attend such a knowledgeable seminar.