Fast-fashion retail clothing company C&A builds an industrial structure in the heart of Europe. The fashion distribution group finalizes the start-up of a clothing factory, which will initially be destined to the production of jeans, in the German town of Mönchengladbach.
The Lower Rhine University of Applied Sciences (Hochschule Niederrhein), the North Rhine-Westphalia Textile Academy (Textilakademie NRW) and Aachen Technical University (Rwth Aachen University) will develop the project named ‘Factory for Innovation in Textiles (FIT) ’.
The factory will start by dedicating itself to the production of jeans with sustainable techniques and will employ 100 people. The forecast is that it will be open in autumn 2021.
“We are very happy to return to production in the heart of Europe,” said Giny Boer, CEO of C&A in Europe, according to several German media.
“The new factory combines the digitization of processes with sustainability, creating innovative standards for the production of clothing around the world,” Boer adds.
C&A has been one of the great pioneering fashion distribution groups in the development of a sustainability strategy. A Spanish Executive, Aleix Busquets, has led the department since last year.
Sustainability is also one of the pillars of the rebranding that the chain carried out last year, when it adopted a new logo and the Wear the Change claim. The company, which already uses 50% sustainable materials, is one of the largest consumers of organic cotton in the world. The group has almost 1,400 stores in 18 countries and some 31,000 employees and owned by Cofra Holding.
The big benchmark for relocation has so far been Adidas, which launched two fully automated factories in Ansbach (Germany) and Atlanta (United States), although both closed in 2020.