Aligned with the strategy, C&A will renovate 400 stores across Europe in the upcoming months. The new stores offer an exciting shopping experience where products, corporate identity (CI) and communication go hand in hand with a focus on customer service.
The modernization of the first stores in Germany is getting completed with Dusseldorf Schadowstraße, Trier, Berlin Köpenick and Oberhausen.
“We are really proud of the noticeable changes. We cleaned up the showroom to allow our products to take centre stage, first and foremost our Denim collections. Our store colleagues are super happy about the changes on the shopfloor but also behind the scenes.” – Hermann Joerg, Unit Lead Store Construction – Germany