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Chottani and Lenzing created ‘Mesmerizing’ to sparkle at Denim Premiere Vision

Chottani, a leading garment maker in Pakistan and Lenzing, the Austrian manufacturer of TENCEL™ branded lyocell fibers, have come together to create the ‘Mesmerize’ collection. The collection is embellished with Swarovski crystals, a name that is synonymous with the finest of quality, which will be showcased at Denim Premiere Vision in London on December 5th and 6th.

Chottani and Lenzing created ‘Mesmerizing’
Figure: Chottani and Lenzing created the ‘Mesmerize’ collection.

In this international collection, Chottani utilizes the resources of two Austrian- based companies, Lenzing AG and Swarovski to accentuate women’s garment styles. The sophisticated indigo fabrics in the collection are made with TENCEL™ branded lyocell fibers.

Swarovski crystals are hand-sewn to the garments for a dazzling enhancement that elevates the designs from traditional denim to something very special.

It is very exciting to see Chottani’s expert design and skillful production transform beautiful TENCEL™ Denim fabrics and glimmering crystals from Swarovski into elegant, high fashion creations.

Tricia Carey, Director of Global Denim Business Development, Lenzing

“It is very exciting to see Chottani’s expert design and skillful production transform beautiful TENCEL™ Denim fabrics and glimmering crystals from Swarovski into elegant, high fashion creations,” says Tricia Carey, Director of Global Denim Business Development at Lenzing.

“These enchanting styles celebrate luxury, femininity, and glamour in a way that will change everyone’s impression of denim,” she also added.

“’Mesmerize’ takes a totally different perspective on denim and its usual definitions,” says Aamir Chottani, Marketing Director, Chottani.

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