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Creating demand for cotton is needed

Building demand for cotton is needed as good production potential is expected in near future

Cotton is in business as it is presold on its comfort. Speaking to a large audience on 5 April at the 62nd Annual Meeting of the Lubbock-based Plains Cotton Growers (PCG), Inc., Berrye Worsham, President and CEO of Cary-based Cotton Incorporated, highlighted three important aspects of cotton to enhance its demand.

Figure: With growing global awareness on the microplastic pollution, cotton being natural, offers competitive advantage.

Cotton production in the United States of America in near future is expected to reach 20-25 million bales (480 lbs. each), that necessitates creating more value and new industrial applications such toxic oil absorbent and insulation products.

According to Worsham, cotton’s advantages fall into three categories:

  • Health/wellness
  • Strategic benefits
  • Sustainability

Compared to some synthetics, cotton does not cause skin irritation. Synthetics may retain odor more than cotton and workout clothes from cotton wash much cleaner.

In a survey, it was revealed that 82% of consumers surveyed in India stated that sustainability influenced their clothing purchase, in China 64% of consumers were influenced by sustainability, while the number in the United States was 47%.

sustainable clothing influence ratio

Textiles account for about 37% of microplastic contamination in water. With growing awareness on the microplastic pollution, cotton being natural, offers competitive advantage, as the fine cotton fibers degrade in water systems. There are predictions that with an increase in the synthetics’ usage, the microplastic contamination can grow three times by 2050, which is a serious concern.

The cotton industry is also focusing its efforts to create more awareness among consumers on the fiber content in their clothing, stated Worsham.

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