Recently, Augmented Reality (AR) fashion platform Zero10 teamed up with Crosby Studios, Russia-based design firm to open a pop-up store that will feature a five-piece virtual collection.
In New York’s Soho, the new pop-up store will situate and offer customers a combined physical and virtual retail experience.
According to Zero10 and Crosby Studios, the interiors of the pop-up store are designed by Crosby Studios, the virtual collection can be purchased on-site with the collection of chequered suit, light shirt, pixel leopard hoodie, disappearing pants, and video game pants, also integrating Crosby Studios’ signature 90s video game print.
Besides that, buyers will be able to try on the digital-only clothing within the concept space via Zero10’s proprietary AR technology, also will have tech-forward fitting rooms, a meeting area, and even a bubble tea bar.
On the other hand, shoppers can try the virtual pieces by scanning QR codes that will route them to Zero10’s app where they can don the items in real-time or via a photo.
Moreover, three items will be available free-of-charge to fit while one item would need to be purchased before the trial and another one will be offered as a limited edition collection of non-fungible tokens (NFTs).
The pop-up will remain open from September 7-18. The collection will be available only ‘in-store’ during that period. After the store closes, the pieces can be bought from Zero10’s app.