The global fashion industry is witnessing a sea of change – be it in the supply chain, consumers market, sourcing, or automation. This $1.4 trillion dollars global industry in recent years progressed to a completely new height.
With all the sustainable pledges and other various activities, the textile industry is still ranked as the second-highest polluter of this world. Consumers are becoming increasingly aware of sustainability issues. A recent survey estimates that 62% of Gen Z consumers desire to buy sustainable products and many keenly seek to make conscious choices in their daily consumptions.
“We see a major growing global awareness on sustainability – from the governments also – and this will accelerate and increase proportionately. Everywhere like India, China, Europe, North America, or South Asia, the chemical industry has a critical role to play in the value chain for a sustainable process, which also drives more economic sustainability,” said Alexander Wessels, CEO, Archroma.
A decade ago the industry was labor-intensive, effluent-heavy, energy-consuming mammoth. Now with a revolution in automation, the global innovations are manufactured around finding solutions that help the fashion industry using lesser natural resources, be it water, energy, or other material consumptions. Making every square meter of textile cheaper while maintaining the same quality and more economically sustainable in the future.
For instance, the current digital textile printing machinery uses less than 5% of the energy consumed by traditional processes. It also uses almost minimum water, offering a clean, efficient, sustainable solution by saving valuable resources. Reducing one of the longest supply chain and reducing carbon emissions.
With addition offers countless possibilities – they are super-fast in production, flexible in location – like centralized production with nearshoring. In addition, above with the aid of smart technologies like artificial intelligence and augmented reality in retail environments empower brands globally to deliver intelligent, real-time stock—building close, crystal clear relationships with suppliers for best efficiency, whereby products are manufactured just in time and delivered to local distribution.
And this data-driven digital manufacturing supply chain practically eliminates both overstock and waste. The current economic model of take, make and waste is absolutely devastating for the planet earth.
Applying clean, energy-efficient digital print technologies, effective brands in the future will control waste by printing on demand. Besides lowering inventory and carbon emissions for a lively, clean and sustainable future for textile manufacturing worldwide.