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David Bitton joins US retailer Kohl’s rising denim portfolio

Kohl’s Corp. announced a new partnership with Buffalo David Bitton Friday that will bring the brand’s denim styles to over 600 Kohl’s stores and its website through January 2023.

front side of KOHL'S
Figure: David Bitton joins US retailer Kohl’s rising denim portfolio

The partnership will add to Menomonee Falls, Wisconsin-based Kohl’s expanding denim assortment by bringing Buffalo David Bitton’s “premium and responsibly-made denim styles” to its stores, according to a press release. Kohl’s also recently announced a new Levi’s SilverTab collection.

An International-owned brand that grew famous in Canada, Buffalo David Bitton will accompany Kohl’s Levi’s SilverTab collection to create a denim “destination experience” in Kohl’s stores this fall, the release said. That destination will sit adjacent to Sephora in over 600 Kohl’s stores.

Kohl’s will offer Buffalo David Bitton styles including straight and slim legs for men and wide legs, bootcut and mom jeans for women, according to the release. Other apparels like “shackets” for women and tops for men are also included.

“Buffalo Jeans is the perfect addition to our denim lineup this fall as we look to provide more offerings that support our customer’s evolving casual lifestyle,” said Ron Murray, an interim chief merchandising officer at Kohl’s, in the release. “The brand’s focus on creating craftsmanship-quality denim with unprecedented style is the perfect complement to our existing and new denim brands.”

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