Total 29 companies have achieved ‘Superbrands Status’ for two years. They can use the ‘Superbrands Awards Seal’ on their advertising materials and product packaging during the period.
DBL Group and Epyllion Group from textile industry along with 27 brands from different industries have been honored as ‘Superbrands Bangladesh’ for two years period (2018-20) at a ceremony at the Radisson Blu Dhaka Water Garden hotel on 1 September 2018. A distinguished panel of 12 prominent brand experts known as ‘Brand Council’ selected the Superbrands.
Executive Chairman of Bangladesh Investment Development Authority (BIDA) Kazi M Aminul Islam illumined the award ceremony as chief guest.
Superbrands is a global media, communications and publishing business, which operates in more than 90 countries around the world. It is an organization that promotes the discipline of branding.
Brands which have achieved “Superbrands Status” can use the ‘Superbrands Awards Seal’ on their advertising materials and product packaging. A Superbrand offers significant emotional and physical advantages over its’ competitors which consumers want, recognize and are willing to pay a premium for.
“As Bangladesh steps into the next phase of progress and development, being part of global Superbrands and recognizing Bangladesh’s Superbrands will play a key role in our economic journey,” Shariful Islam, Coordinator of Superbrands Bangladesh, said at the ceremony.
DBL Group, Epyllion Group, Abul Khair Steel, Eastern Bank, Grameenphone, IPDC Finance, Singer Bangladesh, The Daily Star, ACI Aerosol, ACI Salt, Bashundhara LP Gas, Bashundhara Paper Mills, Bata, Beximco Pharmaceuticals, BRB Cable Industries, Channel i, Elite Paint, Energypac Power Generation, Matador Group, Meghna Group of Industries, North South University, Parachute Advanced, Pride Ltd, Radio Today, Rupchanda, Shah Cement, Shanta Holdings, Shwapno and Super Fresh Drinking Water are selected as the Superbrands.