Decathlon, the French retailer of sporting goods, has opened its showroom in Bangladesh for the first time at Uttara, Dhaka. The store will be launched officially very soon. Now it has a presence in 49 countries including Bangladesh and it is dominating as one of the largest sports goods retailer in the world.
Initially, they have football, cricket, basketball, table tennis, daily work out, cycling, and running, etc. kit for Bangladeshi customers. They have arranged their products according to the attraction of individual sports items. Different items are kept in their store to make the attraction of people who are interested in indoor and outdoor games. They also have innovative products to play a role in physical exercise.
Decathlon stores provide in demoing facilities to ensure customers to get most out of their investments and enjoy an enhanced experience by offering maintenance, repair and customization services.
Bangladesh is a sports lover country. So, the sports goods retailer hopes they will go a long way in the future with their probability of best customization services.
The company also intends to expand its online presence to get feedback from the Bangladeshi people. Their intention has also to make a retailing platform if they get permission from the Bangladeshi government to start their open market platform.
Ammod Hossain customer relation manager of Bangladesh Decathlon storehouse says to Textile Today, “Bangladeshi people are now getting in deep interest with sports activities. The company offers all levels of sports goods that are affordable, ranging from cycling, running, and snowboarding, to fishing, basketballs, and golf. We also provide alternative innovative products for physical exercise. Overall, our company tries to enhance sports culture reaction between our country people.”
He also said, “We intend to expand our business to make service in the online and open market platform if we get support from policymakers.”
The first Decathlon store opened in Lille, France in 1976 and began designing and manufacturing its own products after 10 years later. Now it has created over 25 brands and continues to expand worldwide as the leading sports store.
The first flagship store in Bangladesh will contribute to the enhancement of modern choice of people. People mindset is now becoming in demand for recreation and sports culture. So the people can enjoy and motivate to play a role in physical exercise.
