The Denim Expert Ltd, a market leader in quality denim manufacturing, has launched the first images of the first circular fashion collection under the brand name of ‘Circle’.
In recent years, the notion of a circular economy has been widely promoted globally. In essence, a circular economy implies that all materials and products in society are reused and circulated amongst its users for as long as possible, in an environmentally safe, effective and just manner. Natural resources, including energy, are used effectively during both the production process and the life cycle of the product.
Managing Director of Denim Expert Ltd., Mostafiz Uddin, said to Textile Today, “Last year, I was invited to represent Bangladesh at the Copenhagen Fashion Summit in Denmark, where the concept of circular fashion was discussed. I was inspired to set about making a circular fashion line, produced in Bangladesh, a reality.”
All products are produced with rigorous consideration to all relevant chemical regulations and legislations worldwide. If some parts are made out of non-biodegradable materials, for example, the buttons and zipper, these must be able to be easily separated from the main garment components before bio-degradation.
The vision for the development came from Mostafiz Uddin’s experiences in Copenhagen and the collection was produced in-house by the less able-bodied and transgender employees of Denim Expert Ltd.
Mosatfiz Uddin takes some initiatives for the development of the collection that includes designing with non-toxic, high quality, biodegradable materials and in a timeless style and fit to maximize the product’s durability, longevity and appeal to many customers.
“All products are produced with rigorous consideration to all relevant chemical regulations and legislations worldwide. If some parts are made out of non-biodegradable materials, for example, the buttons and zipper, these must be able to be easily separated from the main garment components before biodegradation,” he highlighted.
The aim of the designs is to maximize product longevity, sustainability, and durability and to create an image that identifies a product and differentiates it from its competitors.
Day by day, this image of the product will become associated with a level of credibility, quality, and satisfaction in the consumer’s mind.
He also said, “ We as a nation do not sell directly to consumers yet, we could co-create circular business models with the big apparel and fashion chains that are ready to look for a circular business model—there could be an opportunity for Bangladesh to start to investigate what we could offer to the European chains in relation to circular concepts and business models and keep loyalty and business flowing for Bangladesh.”
