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Denim giant Wrangler to expand 39 stores in India

With the ambitions of boosting the retail presence in India, the US denim giant Wrangler has just opened 39 new flagship for the denim bigwig store in Mumbai.

US denim
Figure: Wrangler retails in India through Ace Turtle, which acquired a long-term licence for the brand in India and select markets of South Asia.

Spread over an area of 950 square feet, the new store at Linking Road will house brand’s newest collections from T-shirts and shirts to jeans.

Importantly, Wrangler retails in India through Ace Turtle, which acquired a long-term licence for the brand in India and select markets of South Asia.

Nitin Chhabra, Co-founder and CEO, Ace Turtle, said,  “Wrangler has been witnessing strong footfalls at retail stores in high street areas also the denim stalwart is committed to expanding the offline retail footprint by adding 100 more stores of Lee & Wrangler in the current fiscal.”

Wrangler has launched the first-ever collection produced using Indigood foam-dye technology in 2019, which is virtually eliminates the amount of water used in the conventional denim dyeing process and instead transfers dye onto yarn using foam.

Basically, the global product launch is part of Wrangler’s commitment to implement the most sustainable ways of dyeing denim throughout its supply chain.

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