Denimsandjeans.com, a website dedicated to the world denim industry since 2007, organized the two-day show in association with the Dhaka Chamber of Commerce and Industry, the Bangladesh Textile Mills Association, and German state agency GIZ. Denim makers from Bangladesh and India, Pakistan, Switzerland, the United Arab Emirates, China, Indonesia, Brazil, and Turkey participated.
Riding on the success of denim show ‘Denim in Fashion Dhaka’ organized by Denimsandjeans.com, Bangladesh has called for foreign investment in denim industry. The country is increasingly becoming a destination for denim business because of its well-established ability to supply huge volumes at comparatively lower prices. International Affairs Adviser to the Bangladesh Prime Minister Gowher Rizvi urged foreign denim manufacturers to invest in Bangladesh’s denim sector as huge opportunities lied with the demand rising. Gowher was addressing as the chief guest at the inauguration of the two-day Denimsandjeans.com Bangladesh show in Dhaka recently.
Gowher said as China was shifting its business from clothing to high-end industry, Bangladesh could take the chance to become the world’s largest supplier of clothing products. He added that the country has made lots of investment in power and infrastructure. “So, foreign investors can come up with your investment here in manufacturing industry. Bangladesh now exports denim products of $2bn annually. The figure will increase and the country wants to raise our 2021 RMG export target.”
Huge potential for denim
At the event, Dhaka Chamber of Commerce and Industry (DCCI) Acting President Humayun Rashid said Bangladesh should be considered as a place of investment, not a source of import only. Envoy Textile Assistant General Manager (marketing) Rizwanul Karim opined the expo was a platform to inform global consumers as well as the buyers about the capacity of Bangladesh denim industry.
Square Denim deputy manager Muhammad Zakir Hossain opined, since the denim industry is an emerging sub-sector of the RMG industry, the government should offer special policy support on import chemical, an essential ingredient of the products. He said since manpower was available in the country, investment could produce good returns. Nandan Denim director D K Jain explained that Bangladesh is a highly potential country, as it supplies products to the European and to US market.
Meanwhile, Thomas Dislich, head of Europe and Asia region for Vicunha, the world’s largest denim maker expressed his desire to invest in Bangladesh. Denim has a huge potential in Bangladesh given its strong footprint in the global apparel market and reliance on imports to meet 60 per cent of its demand. Bangladesh will remain an unavoidable sourcing destination for jeans for the next one decade at least. There is so much capacity in the country, Dislich observed and added that the demand for denim products are growing around the world by leaps and bounds. Globally, there is demand for a pair of pants per inhabitant every year.
Practical approaches to sustainable Denim production
There was a great panel discussion organized by the GIZ which brought out some of the practical things that the companies in the supply chain were doing to create sustainable denim production. Panelists from reputed companies including H&M, Archroma, GIZ PSES, Zaber Zubair and Envoy Textiles shared their experiences and practical approaches to sustainability that they have been following in their companies.
2nd Bangladesh fashion students’ Denim Design Contest
Taking forward from last show, the organizer organized for the second time a competition among the students of Fashion Universities of Bangladesh to bring out cool designs with the theme ‘ Hi-Fashion Denim ‘. The students brought out some outstanding designs which made it very difficult for us to select the best ones! The best 15 designs were put to vote and visitors and exhibitors to the show voted on same. Shovon Majumder, SMUCT (middle) secured 1st position, Fatema Zohoro, SMUCT (right) secured 2nd position, Shamim Ara Nasrin, NIFT (left) secured 3rd position at 2nd Bangladesh Fashion Students’ Denim Design Contest. Besides the award from the show, the three winners received a sponsored cash prize by Vicunha Textil, Brazil . They also gave the wonderful denim glasses (made from their fabric) to the first prize winner and the main guide.
FASHIONIM – The runway show
Bringing out the FASHIONIM for the third time, the show had exclusive collections from two of our exhibitors and great companies -VICUNHA , Brazil and ENVOY TEXTILES-Bangladesh . Their beautiful SS’17 collections set the stage of fire!