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Digitalizing customer experience: Gerber Technology and 3DLOOK collaboration

The USA based Gerber Technology and 3DLOOK, The Body Data Platform collaborated to offer a fully-connected, digital remote supply chain experience.

The fashion industry is all about proper fitting and working remotely as the COVID-19 condition is the new norm.

Gerber-Technology-3DLOOK-collaboration
Figure: Gerber Technology and 3DLOOK, The Body Data Platform collaborated to offer a fully-connected, digital remote supply chain experience. Courtesy: gerbersoftware

This partnership will enable consumers to receive personalized, high-quality garments by influencing a fully connected, on-demand workflow.

“We are incredibly proud to partner with 3DLOOK to offer worldwide brands and retailers a fresh, digitally innovative way to collaborate,” said Ketty Pillet, VP of Marketing at Gerber Technology.

Ketty Pillet added, “For companies to truly offer their customers the best quality products, they need to ensure that their clothes fit perfectly.”

The Body Data Platform maps body data to product data, transactional data, and product return data to deliver analytics related to measurement, shape, 3D model accuracy, and fit, as well as customer profile insights through a dynamic dashboard.

Two images of customers and a computer vision algorithm then detects the human body and renders 3D models and body profiles. The algorithm measures the 3D models to compute 65 ISO-compliant measurements. By using 3DLOOK’s platform, customers can easily understand how the garment will fit on their unique body shape.

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