The worldwide direct-to-garment (DTG) printing market is projected to reach $1.82 billion by 2032 – and poise a profitable growth by registering a CAGR of 8.3% over the forecast period, says a recent report published by Future Market Insights, Inc.

The direct-to-garment (DTG) printing market is gaining traction against the rising demand for ‘fast fashion products,’ as well as, fashion designs and stylish preferences, funky and colorful apparel globally. The DTG printing market is forecast to be valued at $0.82 billion in 2022.

In addition, as DTG printing pushed digitization to a new level – the timeworn and traditional printing methods are falling in the printing industry gradually – elevating the level of automation.

Technological progressions, such as 3D printing and hot melt printing for textile applications, are another motive for the faster fame of DTG printing market growth over the assessment period of 2032.

FMI analyst says, “The rising trend of customization amongst the young population is creating demand for new varieties of prints; for this purpose manufacturers employ DTG printers, thereby creating growth opportunities within the global DTG printing market.”

DTG printing allows users to print substrates that are difficult to print with other systems. It can easily print any image regardless of its difficulty. Another benefit of direct-to-garment printing is that the prints last longer.

Direct-to-garment printing generally uses inks which are pigmented water-based inks. Pre-treatment is a very important step to get a good quality print from direct to garment printer. This printing technique has made it easy to print on fabrics which was not possible in the traditional manner.

Why DTG

Textile printing manufacturers globally are tirelessly looking to enrich their operational profitability by improving print quality in order to attract more customers and decrease operational expenses. Therefore, by cutting the consumption of resources, manufacturers are able to reduce the operational costs and provide high-quality and sharpness on the prints, the direct-to-garment method provides a crucial advantage on both fronts.

The use of printed textiles has significantly increased with time in car interior decor and vehicle wrapping, which is anticipated to contribute to the expansion of the market size. Similarly, the adoption of direct-to-garment printing is swelling in popularity in home décor and soft signage applications for various products such as bedsheets, pillow covers, wallpapers, and wood.

Since it offers an array of alternatives that permits printing on garments and can easily print any image regardless of its difficulty, the demand for direct-to-garment printing is extremely high. Moreover, several other benefits such as non-solubility, colorfastness, resistance to damage, and sublimation inks are expected to bolster growth in the direct-to-garment printing market.

Due to its wide usage in the textile and the clothing and soft signage segments, direct to garment printing market is expected to create a lucrative outlook for textile and décor for the maximum share of direct to garment printing market due to the growing demand for textiles across the globe and the rising demand for polyester fabrics in the textile industry.

Competitive landscape

The surging demand for stable profitability and printed textiles is inviting new vendors into the market. In addition to that, the swelling demand for sustainable products is also predicted to work in favor of the market. Major players operating in the direct-to-garment printing market are primarily focused on new product launches and establishing partnerships.