Sportswear brand Puma has collaborated with pop music sensation Dua Lipa with the all-new limited-edition four-piece capsule ‘Flutur’ launches on December 18 and features both apparel and footwear.
‘Flutur’ is a 90’s enthused capsule featuring ‘easy-to-wear silhouettes’ comprising black and white baby tees, black large hoodie. With a new logo that brings together Lipa’s name and the Puma formstrip renovating into a shimmering butterfly.
The collection also includes ‘Mayze Flutur’ Puma sneaker. It also has Dua Lipa’s signature logo on both the tongue and the insole, also two lace options.
Dua Lipa said in a proclamation, “For me, butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphosis. Over this past year, the butterfly has become especially symbolic and meaningful to me.”
“The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with Puma.”
Maria Jose Valdes, General Manager of Puma’s sportstyle business unit, added, “It was important for Dua to release staple pieces that would compliment any wardrobe. She knew what she wanted and brought those ideas to the table.”