Rajby, Karachi-based denim producer Industries recently released Eco Fusion, a new collection rooted in the company’s desire to reduce its virgin cotton consumption and thereby promote “greener alternatives”.
The company narrated that, its alternatives-seeking mission was obligatory, owing to the cotton plant’s thirstiness, as well as the involvement of pesticides and “incrementing resources” at the growing stage.
For Rajby, this includes the use of “specialized” blends composed of hemp, wood-based cellulosic fiber Tencel, Refibra which is a lyocell fiber made from upcycled cotton scraps and an unspecified form of bio polyester.
Basically, all of which reportedly stem from transparent and traceable supply chains.
As per the Pakistani denim maker sustainability was its responsibility as an organization, that described its journey towards circularity as ongoing.