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Denim Sustainability

Elleti associates with Wiser Wash for sustainable fashion

Elleti – an advocate of an approach that combines tradition, creativity, and innovation, for over 30 years – has partnered with Wiser Wash international network and embraced the innovative patented process for denim treatment has the market’s lowest environmental impact. Highly focused in laundry and garment-making services, Elleti covers the entire production cycle, from the development phase consultancy to the finished product.

Elleti is the exclusive partner of Wiser Wash for Europe and the Mediterranean area. The partnership with Wiser Wash is a fitting continuation of Elleti’s tireless pursuit of excellence, development of cutting-edge solutions and commitment to environmental sustainability, which has always projected the proud Made in Italy tradition towards the future.

Elleti-Wiser-Wash-partnership
Figure: Elleti has partnered with Wiser Wash international network and embraced the innovative patented process for denim treatment.

With the introduction of Wiser Wash’s technology, Elleti has significantly reduced the amount of resources used in traditional garment treatment. This patented washing method eliminates the use of pumice stone and all harmful chemicals, while drastically reducing water consumption throughout the process.

In addition, the efficiency of the process lowers chemical and mechanical stress on fabric fibres as compared to traditional treatment, guaranteeing greater garment robustness and longevity, according to a press release by Elleti.

This important milestone is the latest and more relevant result of a commitment that has been integral to Elleti’s approach since its foundation. This was already present in the Earthkeepers collection, a line of low environmental impact treatments which marked the culmination of research and experimentation journey, aimed at developing an authentic look whilst looking out for the safeguard of the environment, its resources, and its people.

Records of the company’s evolution are kept in the ‘Stadium’, an impressive archive of Elleti collections. There are some 15,000 garments, direct evidence of the stylistic and technological developments that have made Elleti an international benchmark for creativity and high quality.

“Nothing is more important to us than satisfying our clients’ needs. We put all our expertise and experience at the service of their creative ideas. The partnership with Wiser Wash is definitely another reason to be proud, and it will set our bar even higher in guaranteeing quality, authenticity and an ever-increasing respect for the environment and our employees,” Luigi Lovato, founder and CEO of Elleti said.

If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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