Everlane, the clothing brand has launched a new collection of denim shorts, baggy jeans, and a jacket. That uses The Global Organic Textile Standard (GOTS) certified organic cotton.
Everlane has committed to moving all of its cottons to certified organic by 2023. They have already guided in terms of its sustainability. Its current process of using certified organic cotton in many items with a goal to use all organic cotton in denim by 2023.
Also, it is working with a distribution center that’s 100% landfill-free and making all of its denim in a factory that recycles 98% of its water.
The brand’s sustainability director, Katina Boutis, said the arrival of this new collection, which Everlane has called Clean Denim Line, was a significant step on the way to meeting the 2023 target.
“Over 70% of our fabrics contain cotton and we know it is important to use materials with a lower environmental impact. Organic cotton systems promote healthier soil, cleaner water, and are safer for farmers and their local communities.” She told Forbes.