Fabletics, the renowned US activewear retailer, expand physical stores all across Europe.
Store openings in London and Berlin have now intensified the retailer’s European expansion drive.
The retailer has already 72 stores and most of them are in the US. In which, the Berlin store opened October 2021, and the London store opened in November 2021.
Also, the UK is the biggest European market for Fabletics and makes for the ideal testing ground.
Meanwhile, Gerrit Müller, President International, TechStyle Fashion Group said, “All locations are equipped with its proprietary OmniSuite technology that allows Fabletics’ VIP members to seamlessly enjoy their online benefits and perks at any of the brand’s retail locations.”
Besides, amplifying its omnichannel offerings and creating efficiencies is the actual point of Fabletics now.
Fabletics was founded in 2013 and is an American, active-lifestyle brand that sells both men’s and women’s sportswear, footwear, and accessories.
