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Ukraine-Russia war: Fashion brands responding to it

On February 24 Ukraine and Russia began a war that has instigated a humanitarian crisis and preoccupied world leaders with how to respond both short and long term. The western allies and NATO have been looking for different ways to support Ukraine from afar. In a rapidly evolving response, some companies have decided to stop selling their products or pull back on operations in Russia.

Fashion-brands-invasion-Ukraine
Figure: Some western fashion companies have decided to stop selling their products or pull back on operations in Russia.

Fashion brands like H&M, Nike, and Puma have altered their operations in Russia. On the other hand, some companies like LVMH, Kering, and Burberry have offered aid to Ukrainians. Also, some individuals in the fashion world have used their platforms to stand up for Ukraine.

However, another moral question is arising observing these steps taken by brands and different countries’ leaders. When Palestine, Syria, Uyghur, Kashmir, Yemen, Rakhine (Rohingya), Afghanistan, Iraq, etc. were attacked (still these lands and their people are being destroyed), global leaders/brands ignored those and did not take any action against invaders. Why such double standards are they showing against atrocities to humanity?—the question is roaming around different social media.

Here is how different fashion brands are responding to the Russian invasion of Ukraine:

Acne Studios

Donated €100,000 (about $110,915) to UNICEF and to the U.N. High Commissioner for Refugees, or UNHCR. The brand has also stopped all deliveries to Russia.

Adidas

Suspended its partnership with the Russian Football Union and is donating €100,000, footwear, and apparel to organizations helping children and refugees.

Ikea

The brand is closing its stores in Russia, stopping production and halting all imports and exports to Russia and Belarus. The company noted that these decisions have an impact on 15,000 Ikea workers, so the company has “secured the employment and income stability for the immediate future” and will provide support to workers and their families in the region.

ASOS

Has stopped all sales in Russia and Ukraine.

Balenciaga

Wiped its Instagram channel and donated an undisclosed amount to the U.N. World Food Programme, a humanitarian organization.

Boohoo

Has stopped all sales in Russia.

Burberry

Donating an undisclosed amount to the British Red Cross Ukraine Crisis Appeal. The brand also announced it would match any employee donations to charities supporting humanitarian efforts in Ukraine.

Camera della Moda

Donating contributions received at stage presentations and fashion shows to the UNHCR.

Canada Goose

Has suspended all sales and deliveries in Russia.

Chanel

Closed its stores in Russia and halted all e-commerce in the area. The brand also donated €2 million (about $2.18 million) to relief funds in support of Ukraine, but did not disclose where.

Ganni

Donating 100,000 DKK (about $14,700) to the Danish Refugee Council and has halted on sales in Russia.

Gucci

Donating $500,000 to the UNHCR through its long-standing global campaign Chime for Change.

Hermès

Closed all its stores in Russia and paused all commercial activities in the country.

H&M

Nike’s website currently says that it cannot guarantee product delivery to Russia, and therefore online and app purchases are temporarily unavailable in the region. It advises shoppers to visit their nearest Nike store.

Kering

Made a donation to the UNHCR in an undisclosed amount.

Louis Vuitton

Made a donation of €1 million (about $1.09 million) to UNICEF to provide aid for children and families in Ukraine.

LVMH Group

Stated that “LVMH has today decided to make a first emergency donation of €5 million to support the International Committee of the Red Cross (ICRC) to help the direct and indirect victims of this conflict.” The group is also providing aid to its 150 Ukrainian workers and launching a fundraising campaign in support of the ICRC.

Mango

Closed its stores in Ukraine and paused sales in Russia. The brand has also donated €100,000 to International Red Cross and Red Crescent Movement.

Nanushka

Will not be making any deals with Russian wholesale partners moving forward, and has stopped delivering to Russia.

Nike

Nike’s website currently says that it cannot guarantee product delivery to Russia, and therefore online and app purchases are temporarily unavailable in the region. It advises shoppers to visit their nearest Nike store.

OTB Foundation

Providing support for families and individuals who are fleeing Ukraine.

Puma

Stopped deliveries to Russia, though stores in the country remain open. Puma has offered financial support and housing options in western Ukraine to its 380 employees in Ukraine and the surrounding area.

Richemont

The brand includes Cartier and YOOX Net-a-Porter and has closed stores in Russia and paused all commercial business in the area.

Skims

Shared that it would be making a donation to World Central Kitchen.

Talbots

Donating products to victims and refugees by shipping 8,000 items through Give Back Box Charity, Inc.

Under Armour

Partnered with humanitarian groups to help provide what is needed to the displaced and stopped all shipments to its sales channels in Russia.

Valentino

Donating €500,000 to the UNHCR.

 (The report was made based on different web data)

If anyone has any feedback or input regarding the published news, please contact: info@textiletoday.com.bd

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