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Fashion for Good growing its presence across South Asia

Fashion for Good is extending its presence across South Asia in the last year. And as a part of that welcomed Birla Cellulose as its innovation partner, with aim to focus on making new technologies in the near future.

Fashion for Good informed in its yearly progress update that since launching its South Asia Innovation Program and in spite of the challenges of the COVID-19 pandemic, it has witnessed the graduation of nine first batch start-ups, as well as the addition of its latest regional partner, Birla Cellulose – part of the Aditya Birla Group.

Fashion-for-Good-Birla-Cellulose
Figure: Fashion for Good has announced its newest regional partner, Birla Cellulose – part of the Aditya Birla Group.

Katrin Ley, Managing Director, Fashion for Good says, “With more than 100 deal flows and 83% engagement in pilot projects, it is inspiring to see the pace and momentum of transformation in the region, driven by the Fashion for Good South Asia Innovation Program.”

“We are really proud to have brought together our partners, manufacturers, Arvind Limited, the Welspun Group and Birla Cellulose, and innovators to achieve so much, in such a short period, and under such adverse circumstances,” Ley added.

Fashion for Good says it has worked thoroughly with important supply chain companies and identified the critical challenges modeled to the circular transformation in the region; the absence of knowledge around circular solutions, the lack of capacity to work with innovations, the lack of funds to invest in new technologies, and the limited engagement from major fashion brands throughout the year.

“With more than 100 deal flows and 83% engagement in pilot projects, it is inspiring to see the pace and momentum of transformation in the region, driven by the Fashion for Good South Asia Innovation Program.”

Katrin Ley, Managing Director, Fashion for Good

In a newly published report ‘The State of Circular Innovation in the Indian Fashion and Textile Industries’, Fashion for Good highlights these challenges as well as the prospects for innovation and investment.

Inspecting over 300 innovators from the region, the South Asia Innovation Program launched early this year with its first selection of nine innovators and welcomed an extra nine into its second batch in July.

Aiming to scale these technologies through initiating opportunities with industry players, the Program has orchestrated over 16 pilots and tests over the past 12 months.

Projects of note include; a collaboration between plastic recycling innovator Lucro and Welspun Limited to close the loop on their packaging waste stream; KB cols, a technology that extracts natural colours from waste that can be applied to textiles, is testing their solution with three partners; Descatuk and Birla Cellulose co-developed eco yarns that incorporate Descatuk’s unique New Natural Fibres (NNF); and most recently, Textile Genesis, a traceability platform using blockchain, together with leading brands Bestseller and Kering, join a Fashion for Good led consortium project, the Viscose Traceability Project, to trace the viscose fibres used in eight garment styles across their supply chains.

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