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Fashion Innovation Award, sustainability edition finalists announced

This year’s finalists announced for the Fashion Innovation Award, sustainability edition. A Swiss investment management firm has announced the finalists of the competition promoting mature start-up with ground-breaking solutions that could help big fashion brands tackle sustainability. In a very strong international group of 16 finalists.


The event took place in front of a prominent international jury panel composed of high-level industry executives, tech leaders and investors.

The finalists of the Fashion Innovation Award, sustainability edition – four in each of the four categories – are:

Sustainable materials

Ananas Anam UK Limited, UK is a sustainably produced textile that was developed for use as a sustainable alternative to both mass-produced leather and synthetic materials, offering a better choice for a better future. It is made from the leaves of the pineapple plant, the by-product of the fruit industry.

Algalife, Israel is a new alternative material, turning algae into bio-fiber and healthy dyes in a 100% clean and closed-loop system, inside-out good fabric. Our algae-based dyes and fibers are not only good for our planet by having a positive environmental footprint than traditional processes but, are also good for our skin and body.

Directa Plus, Italy is one of the largest producers and suppliers worldwide of graphene nanoplatelets-based products for use in consumer and industrial contexts. Thanks to specific conductive properties of graphene, G+® equalizes skin temperature, moving heat along the circuit from warmer to colder parts. The main effect is a unique thermal comfort enhancement.

Mi TerroUnited States is the only green lifestyle and technology company that turns milk waste into soft, sustainable, affordable fibers. Our fibers can apply to apparel and bed linen. Through our patent-pending technology, we created the world’s first apparel line made from milk waste.

Sustainable consumption

Cocorointim, Spain. Menstrual products have not altered for 80 years. It is virtually impossible to do so in a sustainable way (5.6 to 6.4kg of non-recyclable waste per woman/year). Cocoro textile innovation improves women’s lives with sustainable, healthy, comfortable solutions.

Reflaunt, UK is a technology company that connects first-hand retailers with the second-hand market. Reflaunt technology includes a “smart button” (plug-in) that integrate its self in existing customer accounts on the retailer e-commerce.

Returnity Innovations, USA tackles the single-use packaging problem with their custom-design reusable bags and boxes, that pay for themselves after 15 trips, last at least 40, and are recyclable at the end of their lifespan.

Springkode, Portugal is a fashion marketplace that directly connects the customer to a high-quality network of independent European factories. These factories comply with the most demanding sustainability certifications and produce the latest trends for the top luxury brands in the world.

Sustainable retailing

INCREFF, India helps fashion and lifestyle brands optimize their inventory resulting in a revenue improvement of 25-30% and margin improvement by 4-5%. The solution considers nuances of complex categories like fashion accounting for all operating business constraints, uses granular data, individual store level analytics, etc.

LuckaBox Logistics, Switzerland is a cloud-based on-demand and same-day delivery management platform. Its technology aggregates and orchestrates existing courier capacity in real-time and offers easy access to their services to enterprises via the LuckaBox platform, reducing CO2 emissions in the process through optimization.

RePack, Finland is a reusable packaging service and loyalty program for e-commerce, whereby delivery packages can be conveniently and easily returned, and then reused. It is a concrete solution to reduce packaging trash in e-commerce. The bags are designed to flatten when empty to save space and reduce CO2 emissions by up to 80% compared to single-use packaging.

TrusTrace, Sweden traceability platform combines digital solutions like blockchain, AI/ML, IoT with advanced tagging solutions to establish traceability and transparency in complex, global supply chains across multiple tiers.

Sustainable production

Elvis & Kresse, United Kingdom designs systems for the dramatic increase in the value of niche wastes, such as recycling aluminum. The technology has huge potential for good – if you can melt aluminum you can purify water, heat homes, recycle plastic and make renewable heat more affordable for all kinds of small-scale activities.

HaelixaSwitzerland is an innovative product marking and tracing technology that provides reliable information for full supply chain transparency. Haelixa’s product tracing solution are DNA-based markers, which can be sprayed or differently applied to textile and fashion materials (cotton, wool, etc. but also precious stones) at any stage of the supply chain (linear or circular). Each marker represents a label of quality that uniquely identifies an individual producer/farm, manufacturer, or lot number.

N.A.bld, USA Platform that takes brands from design to delivery & allows them to sell a product with just-in-time delivery or without holding inventory. It allows brands to digitize their designs, get bids from vetted, no minimum manufacturers, and to produce any product in 4-6 weeks It’s a combination of the content management system and manufacturing production process software.

Flocus, The Netherlands is a sustainable ingredient brand. Flocus provides kapok fibers, non-wovens, yarns, fabric-based upon kapok. Kapok is a fiber from a non-food fruit-pod which grows on trees. The tree regenerates the eco-system and uses only natural resources. Kapok is a climate positive fiber.

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