During quarantine, the fashion world is saying goodbye to formal wears, however, the comfortable/casual wears becoming mainstream fashion concepts.
In this pandemic, comfortable wear demand and sales are increasing rapidly. As of April, pajama sales had increased by 143% and tracksuits and jumpsuit sales had increased by 70% and 80% respectively.
Casual wear wouldn’t look out of place in most workplaces and classrooms currently. In fact, major financial institutions like Goldman Sachs and JP Morgan have made suits optional for male employees as part of an initiative to relax the work dress code. Students with no intention of going to the gym on a given day have transformed yoga pants and chunky sneakers into fashionable uniforms on campus
In this time, fitness for the masses came with a need for new attire – especially for women. Historically, women’s apparel – consisting of floor-length gowns, corsets and petticoats – had been extremely involved and preventive. However, following the Industrial Revolution, the introduction of modern sportswear and the high levels of comfort it publicized led women to call a more functional wardrobe and less confining clothing.
Many companies in Silicon Valley have adopted the simple look of plain t-shirts and denim jeans, popularized by tech moguls like Facebook founder Mark Zuckerberg and Snapchat CEO Evan Spiegel.
But, even before Zuckerberg, Apple CEO Steve Jobs was known for wearing black turtlenecks and New Balance sneakers in his keynote speeches.
In essence, the long history of the evolution of clothing every sector of the people has transformed their fashion concept day by day and individuals are very thoughtful about this.